Salesforce Administrator - GTM

Who are we

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

About the Role:

strategic operator

Your Mission:

• Master GTM Ecosystem:

  Custodian of our sales and partnerships tech stack, including Salesforce (Sales, Service, CPQ), LinkedIn Sales Navigator, Outreach, ZoomInfo, Ringlead, Chilipiper, Mindtickle Call AI, CLM/Spotdraft, and other critical applications.

• Automate for Impact:

  Lead projects to automate complex workflows across Salesforce Clouds (Sales, Service, CPQ, Custom Objects, Marketing Cloud Account Engagement/Pardot), directly improving GTM motions.

• Salesforce Administration & Evolution:

  Hands-on Salesforce administration: user provisioning, validation rules, workflows, automation, SOQL queries, reporting, and dashboarding. APEX familiarity is a plus.

• System Stewardship & Integration:

  Guard and maintain seamless operation and integration of all internal systems connected to Salesforce, driving operational efficiencies and managing user provisioning/deprovisioning across the stack.

• Empower Our People:

  Front-line support for employee queries and GTM tool issues, measured by SLA adherence and resolution speed.

• Pioneer AI Adoption:

  Play a vital role in AI initiatives (build/buy solutions). Working knowledge of generative AI for B2B SaaS is an advantage; experience with No-code platforms like Replit is also welcome.

Who You Are:

Work Details:

• Location:

  HSR Layout, Bangalore (5 days a week from office).

• Shift:

  US Shift (5:30 PM - 2:30 AM IST). Cab facility available.

Requirements:

What You'll Bring:

• 5-7 years hands-on Salesforce administration

  and support for GTM tools: CPQ, Outreach, Spotdraft, Mindtickle, ZoomInfo, Lusha, Cognism, LinkedIn Sales Navigator.

• Deep mastery of Salesforce configuration:

  workflows, reports, dashboards, user management.

• Proven experience managing complex integrations

  between Salesforce and GTM tools.

• Strong track record troubleshooting SaaS platform issues

  and performing root cause analysis.

• Practical expertise:

  process automation, CRM data hygiene, data management best practices.

• Exceptional collaborative skills:

  supporting cross-functional teams, delivering user training.

• Outstanding communication, organizational, and documentation abilities.

Valued Extras:

• Salesforce Administrator or CPQ certification.
• Experience with RingLead and Spotdraft.
• Working knowledge of Artificial Intelligence in the SaaS landscape.

Your Day-to-Day Impact (Roles & Responsibilities):

• Be the Solution Architect:

  Expertly troubleshoot, reproduce, and resolve user-reported challenges across GTM tools (Salesforce, CPQ, etc.), documenting root causes and resolutions.

• Stay Ahead of the Curve:

  Continuously update on latest releases and advancements across Salesforce, CPQ, Outreach, RingLead, and other GTM systems.

• Empower Our Users:

  Provide regular, impactful training and ongoing support to all users and new hires.

• Drive Strategic Automation:

  Collaborate with cross-functional teams to design/implement automated workflows and improve data hygiene.

• Guard Our Data Integrity:

  Ensure seamless integration across GTM tools, preventing data/process slippages.

• Be a Responsive Partner:

  Efficiently prioritize and complete ad hoc user requests with thorough documentation.

• Champion System Evolution:

  Support administrative, development, and change management activities through structured processes.

• Bridge to Development:

  Coordinate with the Development team for evaluating, scoping, and completing new feature requests.

• Maintain Peak Performance:

  Conduct routine system audits and prepare systems for regular upgrades.

Note

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status