407 Pardot Jobs

The Apex Group was established in Bermuda in 2003 and is now one of the worlds largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion. Thats why, at Apex Group, we will do more than simply empower you. We will work to supercharge your unique skills and experience. Take the lead and well give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you P osition Overview We are seeking a talented and experienced Digital Marketing Specialist to join our team. This role will be responsible for managing and optimizing our marketing automation platform, Pardot, to drive lead generation, nurture campaigns, and customer engagement. You should have at least three years of experience working with Salesforce Marketing Cloud (Pardot) and a deep understanding of its features and capabilities. This role will work closely with the Head of Marketing Transformation, Head of Digital Operations , Head of Marketing Operations & Head of Demand Marketing along-with Regional Demand Marketing Managers . Role And Responsibilities Manage Pardot Implementation Oversee the setup, configuration, and integration of Pardot with various systems, such as Salesforce CRM, website forms, and third-party applications. Lead Generation and Nurturing Develop and execute lead generation strategies and campaigns using Pardot, including email marketing, landing page creation, form development, and lead scoring. Email Marketing Create, manage, and optimize email marketing campaigns, including designing templates, writing compelling content, and analysing campaign performance. Marketing Automation Workflows Build and maintain complex marketing automation workflows in Pardot to automate lead nurturing, customer onboarding, and engagement activities. Reporting and Analytics Monitor and analyse marketing metrics, campaign performance, and lead behaviour to identify trends, measure effectiveness, and make data-driven recommendations for improvement. Database Management Maintain clean and segmented prospect and customer databases within Pardot, ensuring data accuracy, hygiene, and compliance with data privacy regulations. Collaboration and Training Work closely with cross-functional teams, including marketing, sales, and IT, to align strategies, provide training on Pardot best practices, and support campaign execution. Requirements Minimum of three years of experience working as a Pardot Specialist. Strong knowledge and hands-on experience with Pardot and Salesforce CRM integration. Proficient in creating and managing email campaigns, landing pages, forms, and marketing automation workflows within Pardot. Solid understanding of lead generation strategies, email marketing best practices, and marketing automation concepts. Analytical mindset with the ability to analyse campaign performance data, generate insights, and implement optimizations. Preferred Technical Skills: Email Marketing Tools - SFMC, HubSpot Web Technology - HTML5, CSS3, JavaScript, Bootstrap Project Management Tools - JIRA DisclaimerUnsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement. Position: We are looking for a highly skilled Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms and a proven track record of creating, managing, and optimizing automated marketing campaigns. You will be responsible for developing and implementing strategies that drive engagement, lead generation, and customer retention through automated marketing processes. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven decisions to improve future campaigns. The successful candidate will be detail-oriented, tech-savvy, and have a passion for staying up-to-date with the latest marketing trends and technologies. If you are a strategic thinker with a knack for problem-solving and a desire to make a significant impact on our marketing efforts, we would love to hear from you. Responsibilities Create, manage and optimize marketing automation platforms and campaigns. Analyze campaign performance and generate reports and make data-driven decisions to improve campaigns. Monitor and maintain data quality within the marketing database. Segment audiences and tailor campaigns accordingly. Provide training and support to team members on marketing automation tools. Identify opportunities for process improvements. Ensure compliance with data protection regulations. Manage lead scoring and nurturing processes. Develop and maintain documentation for marketing automation processes. Assist in the development of marketing strategies and plans. Requirements: 3+ years of experience in marketing automation. Proficiency with marketing automation platforms (e.g., Pardot, Marketing Cloud). Strong analytical skills and experience with data analysis tools. Experience with CRM systems (e.g., Salesforce). Knowledge of email marketing best practices. Familiarity with HTML/CSS for email template creation. Ability to manage multiple projects simultaneously. Experience with A/B testing and campaign optimization. Understanding of lead scoring and nurturing processes. Knowledge of data protection regulations (e.g., GDPR, CCPA). Other information: We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Hi, we're TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We're seeking a Senior Salesforce Administrator to join our high-performing Revenue Operations team. If you're a highly analytical, experienced Salesforce expert who thrives in fast-paced, collaborative environments — we want to talk to you. Location: India What you'll do Manage and enhance multiple Salesforce orgs across international teams. Architect and implement scalable sales processes and automation strategies. Own the configuration and customization of Salesforce objects, fields, flows, validations, and reports. Collaborate cross-functionally with Sales, Marketing, and Engineering to optimize operations. Provide strategic analysis and reporting to department heads and executive leadership to support data-driven decision-making. Act as the lead admin and mentor for junior Salesforce team members. Ensure system security, data integrity, and adherence to Salesforce best practices. Partner with stakeholders to define business requirements and deliver tailored solutions. Manage integration of third-party tools like Tableau, Pardot, and Conga. Who you are 5+ years of experience as a Salesforce Administrator in a B2B SaaS or tech-driven environment. Salesforce Administrator Certification (201) required. Advanced Administrator (211) and/or Platform App Builder certifications are highly preferred. Proven ability to lead projects, prioritize workstreams, and drive measurable outcomes. Strong expertise in building Flows, Process Builders, and custom automation. Excellent written and verbal communication skills; experience supporting global teams. Strong analytical mindset and reporting acumen. Experience with Salesforce CPQ, Tableau, Conga Composer, and Pardot. Proficiency with SOQL or SQL. Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward. #LI-Remote Please note that, as this is a contract position, no perks or benefits are included with this role. Work authorization Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company. EOE statement We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law. Pre-employment screening required. TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. Any AI-generated or incomplete application answers will be auto-rejected.

About the Role: We are seeking a skilled Marketing Automation Specialist to design, execute, and optimize automated marketing campaigns that drive lead generation, engagement, and customer retention. You will play a critical role in leveraging marketing automation tools to enhance the customer journey and improve marketing ROI. Responsibilities: 1. Campaign Development & Execution Design, build, and manage automated email workflows, drip campaigns, and nurture programs. Segment audience lists based on behavior, demographics, and engagement levels. Collaborate with content and design teams to create high-performing email assets. 2. Tool Management Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign). Integrate tools with CRM systems (e.g., Salesforce) and ensure seamless data flow. Troubleshoot issues in campaign execution or tool integration. 3. Lead Management & Nurturing Implement lead scoring models to prioritize MQLs (Marketing Qualified Leads). Monitor and optimize lead lifecycle stages to improve conversion rates. Align closely with sales for lead handoff and pipeline feedback. 4. Data & Analytics Track, analyze, and report on email and campaign performance (open rates, CTR, conversions). Run A/B tests to optimize subject lines, CTAs, content, and delivery times. Create dashboards for real-time campaign monitoring and insights. 5. Process Optimization Identify opportunities to improve campaign performance and automation efficiency. Develop SOPs and documentation for campaign setup, QA, and deployment. Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM). Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 1–2 years of experience in marketing automation or digital marketing. Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Eloqua, Pardot). Strong understanding of CRM systems, lead nurturing, and customer journey mapping. Proficiency in segmentation, targeting, and A/B testing. Analytical mindset with familiarity in tools like Google Analytics, Excel, or BI platforms. Job Type: Full-time Pay: From ₹25,000.00 per month Work Location: In person

About the Role: We are looking for a data-driven, process-oriented Revenue Operations (RevOps) professional to align our marketing, sales, and customer success functions. The ideal candidate will drive revenue growth by improving operational efficiency, enabling cross-functional collaboration, and enhancing the end-to-end customer journey. Responsibilities: 1. Strategy & Alignment Partner with Sales, Marketing, and Customer Success teams to streamline processes and improve revenue performance. Develop and implement unified reporting systems and KPIs across departments. Support go-to-market strategies and revenue forecasting. 2. Process Optimization Design and improve processes for lead generation, pipeline management, and customer onboarding. Identify bottlenecks and inefficiencies in the revenue funnel and recommend actionable improvements. Ensure data integrity and consistency across CRM and other tools. 3. Data Management & Analytics Maintain dashboards and reporting tools to provide insights into pipeline health, performance, and forecasting. Analyze trends and metrics to support strategic decisions. Manage sales and marketing attribution models to measure ROI. 4. Tech Stack Ownership Administer and optimize tools like Salesforce, HubSpot, Marketo, Outreach, ZoomInfo, etc. Ensure all systems are properly integrated and aligned with business processes. Train teams on RevOps tools and best practices. 5. Revenue Forecasting & Planning Collaborate on annual and quarterly revenue planning. Monitor revenue targets and track key growth initiatives. Support territory and quota planning. Requirements: Bachelor's degree in Business, Marketing, Operations, or related field. 1-2 years of experience in Revenue Operations, Sales/Marketing Ops, or a related role. Proficiency with CRM and automation tools (e.g., Salesforce, HubSpot, Pardot, Marketo). Strong analytical skills with Excel, BI tools (e.g., Tableau, Power BI), and data visualization. Excellent project management and cross-functional collaboration skills. Ability to thrive in a fast-paced, scaling environment. Job Type: Full-time Pay: From ₹25,000.00 per month Work Location: In person

Location New Delhi Job Description Title : Global Financial Services - Marketing Manager Location: Gurgaon Job Description: The Global Financial Services (FS) Marketing Manager will focus on planning and executing digital marketing campaigns that support FS goals globally related to brand awareness and lead generation. The manager will work closely with FS Marketing Leadership around the world in developing, implementing, tracking and optimizing the company’s Global FS experience and marketing campaigns across all Global FS touchpoints. This position plays a key role in translating global key stakeholders’ goals and objectives into actionable and measurable Global FS marketing programs across the globe. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, driving marketing planning and execution. This role will liaise with FS marketers and sector personnel in the USA and in London. Note : Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Manager will oversee a Marketing Coordinator and will be responsible for digital content and digital marketing strategy and execution efforts in support of the FS business unit. Working with the global FS strategy lead and partners around the world, this role will be responsible for managing our FS client experience via our key global channels – LinkedIn, website, email, and related paid channels. This includes channel strategy, content strategy, content creation and in-market execution. This role will also oversee additional projects on an as-needed basis to include video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. Roles And Responsibilities: The role includes, but is not limited to, the following responsibilities: Contribute to and execute Global FS Marketing’s overall Global FS vision and strategy, specifically focused on social media, email/marketing automation, analytics/insights and web. Marketing Automation Strategy: Design and implement automated marketing workflows, including lead nurturing, drip campaigns, and customer re-engagement, to enhance the customer experience and drive customer interest in additional services or products. Campaign Management: Plan, execute, and monitor marketing campaigns across various channels using Pardot and Salesforce Marketing Cloud tools. Social media strategy and campaign management: develop and execute both ongoing and point-in-time marketing programs on corporate social media accounts to achieve sector goals. Ensure high quality execution and compliance with SLAs and utilization targets Ensure effective bi-directional communications between SSC and global internal stakeholders Provide quality assurance oversight of work product, identify performance trends and recommend/implement counter measures to improve performance Data Analysis and Optimization: Utilize data analytics and customer insights to measure campaign effectiveness, identify opportunities, and optimize marketing automation workflows for continuous improvement A/B Testing and Experimentation: Conduct rigorous A/B testing and experimentation to refine marketing automation strategies, landing pages, and conversion funnels. Reporting and Stakeholder Management: Prepare and present regular reports on key performance metrics, campaign results, strategic insights, and testing results to senior management and stakeholders. Broad Global FS Experience: Knowledge of SEO/SEM, social media, paid media advertising campaigns, webcasts and other Global FS channels Qualifications And Skills: Bachelor's degree in marketing, business, marketing technology or a related field. A master's degree is a plus. Proven track record (at least 7-10 years) of B2B marketing, with a focus on lead generation and conversion optimization. At least 2 - 3 years’ experience in directly managing others Previous experience in a consulting or Financial Services organization is a plus. Superior English language skills with excellent verbal and written communications abilities. Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. Willingness and ability to stay informed about industry best practices, privacy regulations (e.g., GDPR, CCPA), and email marketing guidelines to ensure compliance and adhere to ethical marketing standards. Demonstrated experience in developing and executing successful omnichannel global marketing campaigns. Deep understanding of digital marketing channels, including web, social media, SEO, content marketing, and paid advertising. Proven ability to work in a fast-paced, dynamic environment and handle multiple projects simultaneously. A highly collaborative leader who is entrepreneurially minded, listens well, and can operate effectively in a lean corporate environment. A self-starter with the ability to manage through large, complex, and distributed organizations. Highly developed interpersonal skills with the demonstrated ability to deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization. Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

Location New Delhi Job Description Job title: Global Financial Services - Marketing Coordinator Location: Gurgaon Job Description: The Marketing Coordinator is a crucial member of the Marketing team at L.E.K. Consulting. The team is based in India and provides support to the Financial Services (FS) Practice leadership team. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, focusing primarily on supporting global digital marketing operations (website, email, LinkedIn and other social media.) This role will liaise with FS marketers and sector personnel in the USA and in London. Note :Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Coordinator will be responsible for digital content development and coordination efforts, to enable the team to implement holistic marketing campaigns for the leadership team. Day-to-day responsibilities will include marketing coordination with a diverse group of stakeholders, executing targeted marketing campaigns, managing the FS presence on LinkedIn, implementing the social media pipeline, and content creation activities including video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company. The Role Includes, But Is Not Limited To: Working with the Marketing Manager, the Global FS Strategy Lead, and senior leadership to support production and delivery of marketing collateral Supporting content generation (website publication, social media promotions, blogs, infographics, reports, articles, etc.) Developing an effective social media pipeline and ensuring promotions from Global E.K. accounts, ensuring timely social media coverage, reporting, and tracking Cross-functional collaboration with the Global design, digital, and CRM teams to produce and deliver marketing materials (design collateral, videos, infographics, mailers, newsletters, etc.) End-to-end development and implementation of email campaigns and newsletters on Pardot, LinkedIn or other channels Managing and updating contact lists in CRM systems (Salesforce) Research and logistics support for webinars and on-ground events remotely, including networking elements for the teams attending the conference and collaborating with conference organizers on promotion elements Supporting the leadership team with business and client development activities, personal branding initiatives and any ad-hoc requests Developing/updating standard credentials Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms Support overall brand building efforts for E.K. as a key representative of the marketing team at L.E.K. Consulting Coordination with the finance team on expense and marketing budget tracking Role requirements At least 2 to 4 years of relevant experience in a marketing & communications role Bachelor’s degree or equivalent Excellent oral and written English communication skills Tact, professionalism, and a high degree of integrity and EQ Ability to interact with senior leaders and various stakeholders within the organization Ability to be calm, focused, and organized in a fast-paced and ambiguous environment A business-oriented focus and attention to detail, ensuring accuracy in each task A team player and someone who can collaborate with others Proficiency in Excel, PowerPoint, and AI tools Strong quantitative capabilities and facility with data-driven analytics Familiarity with Customer Relationship Management (CRM) systems (Salesforce), analytical platforms (Google Analytics, Tableau) preferred Previous experience in a consulting organization is an advantage Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

Description Job Description We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you. Skills Key Skills Proven experience in end-to-end B2B demand generation strategy. Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. Deep understanding of B2B buyer journeys and content-led lead nurturing. Hands-on experience in setting up automated workflows, segmentation, and A/B testing. Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). Familiarity with campaign analytics, lead scoring, and performance tracking. Strong communication and collaboration skills across teams. Knowledge of SEO, SEM, and paid digital channels (preferred). Experience in marketing IT or SaaS solutions to a global audience (preferred). Ability to manage and mentor junior marketers while meeting tight deadlines. Responsibilities Roles and Responsibilities Develop and execute multi-channel marketing campaigns to drive pipeline growth. Design and implement automated lead-nurturing workflows to improve conversion rates. Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. Drive content marketing efforts across key buyer journey stages. Analyze and report campaign performance, optimize for ROI, and engagement. Lead A/B testing and audience segmentation to improve personalization and targeting. Keep up with marketing trends, automation best practices, and competitor insights. Share marketing automation knowledge across teams and lead by example. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Role Description Job Title : Salesforce Architect – Data Cloud & Marketing Cloud Hiring Locations : Bangalore, Pune, Trivandrum, Kochi, Hyderabad, Chennai Experience Range Total IT Experience: 8+ years Salesforce Marketing Cloud Experience: Minimum 5 years (hands-on) Salesforce Data Cloud (CDP) Experience: Minimum 2 years Leadership Experience: Experience in leading cross-functional teams and mentoring junior architects Must Have Skills Platform Expertise Strong hands-on experience with Salesforce Data Cloud (formerly CDP): Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rules Deep hands-on expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder Development using AMPscript, SSJS, SQL, HTML/CSS, JavaScript Integration experience using REST/SOAP APIs Data model design and audience segmentation for large-scale, multi-channel campaigns Design of real-time and batch-based data ingestion and activation flows Proven ability to translate complex business requirements into scalable Salesforce architecture Strong experience integrating Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and third-party platforms Experience in delivering projects in Agile environments, including sprint planning and estimation Experience with ETL tools like MuleSoft, Informatica, or Talend Ability to create architecture diagrams, reusable frameworks, and technical documentation Awareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards Good To Have Skills Experience with: Marketing Cloud Personalization (Interaction Studio) Datorama, Pardot, Social Studio AWS / GCP for data storage or event processing Familiarity with: Salesforce Administrator and Platform Developer I capabilities Salesforce Marketing Cloud Personalization Experience developing POCs and custom demos for client presentations Experience working with enterprise architecture frameworks Exposure to data governance, security models, and compliance audits Certifications Required : Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Data Cloud Consultant Nice To Have Salesforce Administrator (ADM201) Platform Developer I Marketing Cloud Personalization Specialist Key Responsibilities Architect and implement unified customer data strategies using Data Cloud Lead technical discussions and requirement-gathering with business and technical teams Design scalable multi-channel SFMC solutions for campaign execution Manage integrations with Salesforce core clouds and external systems Mentor developers, review code/designs, and ensure delivery Create documentation, standards, and best practices Ensure governance, compliance, and high delivery quality across engagements Skills Salesforce,Amp,Javascript

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement. Position: We are looking for a highly skilled Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms and a proven track record of creating, managing, and optimizing automated marketing campaigns. You will be responsible for developing and implementing strategies that drive engagement, lead generation, and customer retention through automated marketing processes. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven decisions to improve future campaigns. The successful candidate will be detail-oriented, tech-savvy, and have a passion for staying up-to-date with the latest marketing trends and technologies. If you are a strategic thinker with a knack for problem-solving and a desire to make a significant impact on our marketing efforts, we would love to hear from you. Responsibilities Create, manage and optimize marketing automation platforms and campaigns. Analyze campaign performance and generate reports and make data-driven decisions to improve campaigns. Monitor and maintain data quality within the marketing database. Segment audiences and tailor campaigns accordingly. Provide training and support to team members on marketing automation tools. Identify opportunities for process improvements. Ensure compliance with data protection regulations. Manage lead scoring and nurturing processes. Develop and maintain documentation for marketing automation processes. Assist in the development of marketing strategies and plans. Requirements: 3+ years of experience in marketing automation. Proficiency with marketing automation platforms (e.g., Pardot, Marketing Cloud). Strong analytical skills and experience with data analysis tools. Experience with CRM systems (e.g., Salesforce). Knowledge of email marketing best practices. Familiarity with HTML/CSS for email template creation. Ability to manage multiple projects simultaneously. Experience with A/B testing and campaign optimization. Understanding of lead scoring and nurturing processes. Knowledge of data protection regulations (e.g., GDPR, CCPA). Other information: We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Who are we? Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - Mirror, DAP and Analytics. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 85 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2 Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. Position Overview: We are looking for a Strategy and Operations Specialist with a strong background in data analysis, marketing automation, and stakeholder collaboration to optimize and scale our marketing efforts. The Strategy and Operations Specialist will be responsible for driving marketing efficiency through data-driven insights, operational excellence, and cross-departmental collaboration. This role will serve as the key operational backbone of the marketing team, managing data, reporting, and workflows, while working closely with key stakeholders from marketing, sales, product, and finance. Key Responsibilities: Data-Driven Marketing Insights: Analyze marketing data to uncover actionable insights. Generate reports and dashboards that measure campaign performance, lead quality, and ROI, providing insights to marketing leadership and other stakeholders. Marketing Automation & CRM: Oversee the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and seamless integration with CRM systems like Salesforce. Implement automated workflows to optimize lead nurturing and scoring. Stakeholder Collaboration: Partner with teams across marketing, sales, product, and finance to share data-driven insights, optimize cross-functional processes, and align marketing strategies with company goals. Present findings and recommendations to various stakeholders for decision-making. Lead Management & Nurturing: Own the lead management process, from lead capture to nurturing, ensuring timely and accurate routing to the sales team. Work with sales teams to optimize lead conversion and improve sales-marketing alignment. Data Analysis & Reporting: Build and manage comprehensive dashboards that track key performance metrics, campaign effectiveness, lead conversions, and pipeline impact. Provide regular reporting to marketing, sales, and executive teams. Performance Optimization: Continuously monitor and analyze the performance of marketing campaigns and workflows, identifying opportunities for improvement in conversion rates, engagement, and overall marketing effectiveness. Marketing Technology (MarTech) Stack Management: Manage and optimize the company’s marketing technology stack, ensuring all tools are integrated, data is accurate, and processes are streamlined. Research and recommend new tools or enhancements. Audience Segmentation & Personalization: Use data and insights to create segmented audience lists and develop personalized marketing strategies, improving engagement and conversion through tailored messaging. Cross-Departmental Reporting: Provide insights to sales, finance, and executive leadership teams to track marketing ROI, pipeline contribution, and overall campaign performance. Help align marketing KPIs with broader company objectives. Key Qualifications: Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Experience: 5+ years of experience in marketing operations, data analysis, and campaign optimization, preferably in a SaaS or B2B environment. Stakeholder Management: Excellent communication and collaboration skills with the ability to work across departments and present data insights to non-technical stakeholders. Technical Skills: Expertise in CRM systems (Salesforce preferred), data management, and integration. Advanced skills in data analytics and reporting tools like Google Analytics, Tableau, or Power BI. Strong understanding of lead scoring models and marketing attribution. Analytical Skills: Ability to synthesize data from multiple sources and present actionable insights. Strong proficiency in analyzing large data sets and translating them into business recommendations. Marketing Knowledge: Strong understanding of digital marketing tactics, including email marketing, paid campaigns, SEO, and content marketing. Familiarity with audience segmentation, personalized marketing, and omnichannel marketing strategies. Problem-Solving: A data-driven mindset with a passion for optimizing marketing workflows and processes. Demonstrated ability to identify opportunities for improvement and drive initiatives forward. What We Offer: Competitive salary and benefits package. Opportunities for professional development and career growth. A collaborative and innovative work environment. Note: We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

Location New Delhi Job Description Title : Global Financial Services - Marketing Manager Location: Gurgaon Job Description: The Global Financial Services (FS) Marketing Manager will focus on planning and executing digital marketing campaigns that support FS goals globally related to brand awareness and lead generation. The manager will work closely with FS Marketing Leadership around the world in developing, implementing, tracking and optimizing the company’s Global FS experience and marketing campaigns across all Global FS touchpoints. This position plays a key role in translating global key stakeholders’ goals and objectives into actionable and measurable Global FS marketing programs across the globe. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, driving marketing planning and execution. This role will liaise with FS marketers and sector personnel in the USA and in London. Note : Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Manager will oversee a Marketing Coordinator and will be responsible for digital content and digital marketing strategy and execution efforts in support of the FS business unit. Working with the global FS strategy lead and partners around the world, this role will be responsible for managing our FS client experience via our key global channels – LinkedIn, website, email, and related paid channels. This includes channel strategy, content strategy, content creation and in-market execution. This role will also oversee additional projects on an as-needed basis to include video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. Roles And Responsibilities: The role includes, but is not limited to, the following responsibilities: Contribute to and execute Global FS Marketing’s overall Global FS vision and strategy, specifically focused on social media, email/marketing automation, analytics/insights and web. Marketing Automation Strategy: Design and implement automated marketing workflows, including lead nurturing, drip campaigns, and customer re-engagement, to enhance the customer experience and drive customer interest in additional services or products. Campaign Management: Plan, execute, and monitor marketing campaigns across various channels using Pardot and Salesforce Marketing Cloud tools. Social media strategy and campaign management: develop and execute both ongoing and point-in-time marketing programs on corporate social media accounts to achieve sector goals. Ensure high quality execution and compliance with SLAs and utilization targets Ensure effective bi-directional communications between SSC and global internal stakeholders Provide quality assurance oversight of work product, identify performance trends and recommend/implement counter measures to improve performance Data Analysis and Optimization: Utilize data analytics and customer insights to measure campaign effectiveness, identify opportunities, and optimize marketing automation workflows for continuous improvement A/B Testing and Experimentation: Conduct rigorous A/B testing and experimentation to refine marketing automation strategies, landing pages, and conversion funnels. Reporting and Stakeholder Management: Prepare and present regular reports on key performance metrics, campaign results, strategic insights, and testing results to senior management and stakeholders. Broad Global FS Experience: Knowledge of SEO/SEM, social media, paid media advertising campaigns, webcasts and other Global FS channels Qualifications And Skills: Bachelor's degree in marketing, business, marketing technology or a related field. A master's degree is a plus. Proven track record (at least 7-10 years) of B2B marketing, with a focus on lead generation and conversion optimization. At least 2 - 3 years’ experience in directly managing others Previous experience in a consulting or Financial Services organization is a plus. Superior English language skills with excellent verbal and written communications abilities. Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. Willingness and ability to stay informed about industry best practices, privacy regulations (e.g., GDPR, CCPA), and email marketing guidelines to ensure compliance and adhere to ethical marketing standards. Demonstrated experience in developing and executing successful omnichannel global marketing campaigns. Deep understanding of digital marketing channels, including web, social media, SEO, content marketing, and paid advertising. Proven ability to work in a fast-paced, dynamic environment and handle multiple projects simultaneously. A highly collaborative leader who is entrepreneurially minded, listens well, and can operate effectively in a lean corporate environment. A self-starter with the ability to manage through large, complex, and distributed organizations. Highly developed interpersonal skills with the demonstrated ability to deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization. Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

Job Description MTX Group Inc. (MTX) seeks a moti vated Senior Consultant to j oin our team. MTX is a global technology consulting firm that enables organizations to modernize through digital transformation. With data as the new currency, MTX helps transform long-term strategy with outcomes in mind around happiness, health, and the economy. MTX improves decision-making with speed and quality by partnering with leading cloud technologies. MTX provides expertise across various platforms and technologies, including Google Cloud, Salesforce, artificial intelligence/machine learning, data integration, data governance, data quality, analytics, visualization, and mobile technology. A Senior Consultant acts as a Pre-Sales consultant and collaborates with the Pre-Sales Architect in designing and delivering impactful Salesforce solutions. This role requires a strong technical background, hands-on experience with OmniStudio, the ability to respond to functional requirements, and a keen interest in staying up to date with Salesforce releases. The ideal candidate will play a crucial role in building UI screens, developing demos, and supporting dynamic and complex customer engagements. Responsibilities: Technical Solutioning & Functional Support: Work closely with the Pre-Sales Architect to understand customer requirements and craft effective Salesforce solutions. Respond to functional requirements in RFIs/RFPs with clear, well-structured solutions. Provide technical insights and recommendations to align solutions with business needs. Hands-on Development & OmniStudio Expertise: Strong hands-on experience with Salesforce OmniStudio to build UI screens and configure backend processes. Develop proof of concepts (POCs) and technical demos to showcase solution capabilities. Work with Salesforce declarative tools, automation (Flow), and other key platform features. Innovation & Continuous Learning: Stay on top of Salesforce releases, new features, and best practices to enhance solution offerings. Proactively explore new functionalities and suggest improvements for customer solutions. Collaboration & Dynamic Engagements: Work in fast-paced, complex customer environments, adapting to changing requirements and priorities. Collaborate effectively with pre-sales, sales, and delivery teams to ensure seamless solution execution. Engage with customers to demonstrate technical feasibility and articulate value propositions. What you will bring : Bachelor’s Degree or equivalent 6+ years experience in Salesforce development and implementation. Strong knowledge in the Salesforce Public Sector with strong experience in OmniStudio toolset Experience with integration technologies, such as REST and SOAP APIs, middleware, and ETL tools Strong understanding of Salesforce architecture, data model, and best practices Proven experience leading the design and development of Salesforce-based solutions for clients Strong communication and presentation skills, with the ability to explain technical concepts to non-technical stakeholders Strong team player and leadership skills Experience leading and managing teams of developers, including setting goals and objectives, allocating resources, and providing mentorship Experience with Agile development methodologies and tools, such as Scrum and Jira Strong understanding of software development life cycle (SDLC) and experience with software development best practices Familiarity with platform authentication patterns (SAML, SSO, OAuth) Salesforce certifications, such as Salesforce Certified Platform Developer I, Salesforce Certified Advanced Administrator, and Salesforce Certified Sales/Service Cloud Consultant are a plus. Experience working with third-party Salesforce-based apps, such as Salesforce Einstein, Salesforce Pardot, and Salesforce Einstein Analytics, Nintex Docugen, DocuSign. Strong knowledge in Salesforce Automation and process automation using flows, process builders and triggers Experience in implementing Salesforce Communities and Lightning web components Ability to work with various departments to facilitate the execution of a proposed project plan Must be able to work according to Australia Time Zone hours. What we offer: Group Medical Insurance (Family Floater Plan - Self + Spouse + 4 Dependent Children) Sum Insured: INR 5,00,000/- Maternity cover upto two children Inclusive of COVID-19 Coverage Cashless & Reimbursement facility Access to free online doctor consultation Personal Accident Policy (Disability Insurance) - Sum Insured: INR. 25,00,000/- Per Employee Accidental Death and Permanent Total Disability is covered up to 100% of Sum Insured Permanent Partial Disability is covered as per the scale of benefits decided by the Insurer Temporary Total Disability is covered Optional Food Wallet (up to Rs. 2500 per month) Offered as a tax saver component Part of the special allowance component in the CTC Monthly Internet Reimbursement of upto Rs. 1,000 Professional Development opportunities through various MTX sponsored certifications on multiple technology stacks including Salesforce, Google Cloud, AWS & other

Location New Delhi Job Description Job title: Global Financial Services - Marketing Coordinator Location: Gurgaon Job Description: The Marketing Coordinator is a crucial member of the Marketing team at L.E.K. Consulting. The team is based in India and provides support to the Financial Services (FS) Practice leadership team. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, focusing primarily on supporting global digital marketing operations (website, email, LinkedIn and other social media.) This role will liaise with FS marketers and sector personnel in the USA and in London. Note :Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Coordinator will be responsible for digital content development and coordination efforts, to enable the team to implement holistic marketing campaigns for the leadership team. Day-to-day responsibilities will include marketing coordination with a diverse group of stakeholders, executing targeted marketing campaigns, managing the FS presence on LinkedIn, implementing the social media pipeline, and content creation activities including video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company. The Role Includes, But Is Not Limited To: Working with the Marketing Manager, the Global FS Strategy Lead, and senior leadership to support production and delivery of marketing collateral Supporting content generation (website publication, social media promotions, blogs, infographics, reports, articles, etc.) Developing an effective social media pipeline and ensuring promotions from Global E.K. accounts, ensuring timely social media coverage, reporting, and tracking Cross-functional collaboration with the Global design, digital, and CRM teams to produce and deliver marketing materials (design collateral, videos, infographics, mailers, newsletters, etc.) End-to-end development and implementation of email campaigns and newsletters on Pardot, LinkedIn or other channels Managing and updating contact lists in CRM systems (Salesforce) Research and logistics support for webinars and on-ground events remotely, including networking elements for the teams attending the conference and collaborating with conference organizers on promotion elements Supporting the leadership team with business and client development activities, personal branding initiatives and any ad-hoc requests Developing/updating standard credentials Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms Support overall brand building efforts for E.K. as a key representative of the marketing team at L.E.K. Consulting Coordination with the finance team on expense and marketing budget tracking Role requirements At least 2 to 4 years of relevant experience in a marketing & communications role Bachelor’s degree or equivalent Excellent oral and written English communication skills Tact, professionalism, and a high degree of integrity and EQ Ability to interact with senior leaders and various stakeholders within the organization Ability to be calm, focused, and organized in a fast-paced and ambiguous environment A business-oriented focus and attention to detail, ensuring accuracy in each task A team player and someone who can collaborate with others Proficiency in Excel, PowerPoint, and AI tools Strong quantitative capabilities and facility with data-driven analytics Familiarity with Customer Relationship Management (CRM) systems (Salesforce), analytical platforms (Google Analytics, Tableau) preferred Previous experience in a consulting organization is an advantage Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We’re hiring a Solutions Engineer, and we’re open to considering candidates at the Associate or Mid-Level depending on experience. Whether you're early in your career with strong technical aptitude or a seasoned professional who’s led customer-facing solutions work, we’d love to hear from you. If you are passionate about solving business and technical problems, delivering creative solutions, and driving customer success, this role offers the opportunity to make a direct impact. As a Solutions Engineer, you will play a critical role in driving product adoption and optimizing the use of PathFactory for our clients through your technical expertise and strategic problem-solving. You’ll bring your background in MarTech, CRM, and implementation best practices to design customized solutions that align with client goals. You excel at understanding and methodically handling new challenges, crafting creative and scalable solutions, and thinking outside the box. You possess the ability to develop a holistic understanding of client needs in every engagement, convey confidence in finding the right answers, and are proactive in self-educating and asking for help when needed. Upon joining, you might be asked to spend 1-2 months performing Support duties to help ramp up to the Solutions Engineer role. Beyond this period, you will continue to assist the Support team as needed. All members of the Solutions team may periodically be asked to help our Support team, so we are looking for someone who is ready to contribute where needed. Key Responsibilities Troubleshoot technical issues and triage them as needed with other teams as needed Configure the PathFactory platform for new clients in alignment with their strategic requirements, while remaining agile to changing requirements. Act as the strategic advisor for your assigned clients by developing a deep understanding of their use cases and combining business and technical skills to guide solutions Provide insights and feedback by supporting our customers’ use of the platform to help improve the product itself Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns. Collaborate with Customer Success Managers to design and develop scalable solutions that drive measurable value. Translate reports and analytics into actionable insights for our customers Participate in the execution of team quarterly goals and initiatives. Requirements 1+ years of experience in the MarTech industry in a marketing operations, support, associate consulting, or implementation role 1+ year of experience in HTML, JavaScript, CSS, Liquid Template Language, and APIs 1+ years of experience in the following platforms is highly desirable. If you do not have work experience in all of them, you should have worked with at least the Marketing Automation subset: Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong communication, time management, and task prioritization skills Ability to excel as both an individual contributor and a team player Curiosity and willingness to learn new software applications or Google new concepts Highly coachable and keen interest in growing their career at PathFactory, and willing to take steps to grow Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR 2HNfeR5cQo

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We are looking for someone to join our team as a Senior Solutions Engineer. In this position, you will support clients in both a tactical support capacity and a strategic, consultative role in partnership with a Customer Success Manager. You will also be given the opportunity to develop your leadership skills by offering mentorship and coaching to junior members on the Solutions and/or Support team. You will use your expertise in digital marketing technologies, front-end web languages, and business problem-solving to help our customers work through any challenges they encounter as they utilize our software. This is a hands-on, collaborative role on a small but mighty team, where you'll have the opportunity to innovate, experiment, and grow while directly contributing to customer satisfaction and retention. Key Responsibilities Drive the adoption and effective use of the PathFactory platform for our customers Act as the strategic advisor for your assigned clients by deeply understanding client use cases and combining your business problem-solving, deep knowledge of the platform, and technical skills to help create optimal paths toward resolution Troubleshoot issues our customers face and act as a link between our Customer Experience Team and our Engineering and Product Team Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns Proactively identify issues and opportunities to create value for clients Communicate complex findings to the clients clearly and in terms that are easy to understand Provide feedback and insight from supporting our customers to help improve our platform Collaborate with Customer Success Managers to design and develop scalable solutions leveraging the PathFactory platform for our customers Mentor and coach junior members of the Support and Solutions Teams as needed Translate reports and analytics into actionable insights for our customers Support Sales by discovering the marketing challenges of our prospects and determining the best solutions and use cases of the PathFactory platform for them Create and own team quarterly goals to help lead major initiatives beyond day-to-day responsibilities Requirements 5+ years of experience required in a client-facing role within the MarTech space, ideally in marketing operations, consulting, or solutions engineering. 2+ years of experience in HTML, CSS, JavaScript, Liquid Template Language, Application Integrations, and APIs 5+ years of experience in Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot. Experience with at least one of the following platforms: Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong problem-solving mindset with a proven ability to adapt to new Martech stacks and complex business challenges. Excellent communication and organizational skills, with the ability to explain complex concepts simply Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR uY8hErQwa9

Job Description: As a Marketing Automation Specialist at Capgemini, you will have the opportunity to work hands-on with marketing automation tools to deploy email campaigns and manage CRM and automation tools. Your role will involve a good understanding of Digital Marketing, particularly in email marketing and social channels. Proficiency in HTML from an execution perspective is essential for this role. You will collaborate with Onshore Marketing Managers to define metrics, measure, track, analyze, and report on the effectiveness of campaign performance. Additionally, you will be responsible for defining and implementing new marketing automation methodologies to maximize efficiency. Your ability to effectively collaborate with clients, think creatively, and solve analytical problems will be crucial in this role. Primary Skills: - Undertake Salesforce, Pardot marketing database clean-up to enrich and update data integrity. - Develop and execute campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs in Salesforce.com and Pardot application, aligning with campaign objectives. Secondary Skills: - Strong client-service orientation. - Ability to manage projects to successful completion, multitask, and work within tight deadlines. Join Capgemini, a global business and technology transformation partner, and contribute to accelerating the transition to a digital and sustainable world. With a diverse team of over 340,000 members in more than 50 countries, Capgemini leverages its 55-year heritage to deliver end-to-end services and solutions. Trusted by clients to unlock the value of technology, Capgemini offers expertise in AI, cloud, data, strategy, design, and engineering. Be part of a company that reported global revenues of 22.5 billion in 2023 and is committed to creating tangible impact for enterprises and society.,

Assembling a team of Salesforce experts based in the NCR region who are open to working in a Hybrid environment. The ideal candidates should possess Salesforce Admin / PD1 certification along with any additional certifications. Experience in Senior Configuration / Admin, Debugging / Admin, Data Management / Admin, Pardot, and Senior tech / Dev domains is highly desired. Qualifications required for this role include a Bachelors degree in IT, Business, or a related field, and a minimum of 3 years of experience in a large tech support team. Technical skills should encompass hands-on experience in Salesforce administration, user management, customization, and security settings. A strong track record in diagnosing and resolving Salesforce issues, managing support tickets, and troubleshooting system errors is essential. Proficiency in data import/export tools such as Data Loader, along with knowledge of data quality practices, is crucial. Candidates should also demonstrate expertise in creating and managing reports and dashboards to offer insights and support decision-making. Customer service experience is a key aspect of this role, involving providing technical support and training to end-users to enhance their Salesforce experience. The ability to develop user guides, FAQs, and training materials based on common issues and user needs is required. Analytical skills play a critical role in this position, requiring the capability to analyze support trends, identify recurring issues, and suggest solutions or enhancements for improvement.,

Job Description We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows. If you’re passionate about combining technical expertise with marketing execution, we’d love to hear from you. Key Skills Proficiency in HTML5, CSS3, Bootstrap, and jQuery. Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. Strong understanding of responsive email design and landing page development. Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. Excellent oral and written communication skills. Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). Strong troubleshooting and stakeholder collaboration skills. Understanding of email marketing best practices and deliverability. Roles and Responsibilities Develop responsive email templates and optimize landing pages following industry best practices. Use marketing automation tool APIs to customize forms, landing pages, and campaign components. Configure and execute campaign workflows using tools like Marketo. Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. Collaborate with creative and marketing teams to brainstorm campaign concepts. Consult internal stakeholders and clients on front-end development best practices. Troubleshoot technical issues and ensure timely resolution. Suggest improvements to clients’ digital assets aligned with business objectives. Maintain and manage project data in project management systems. Participate in creative team meetings and contribute to innovation and strategy. Stay current with industry trends in email marketing and automation.

The Opportunity This position is a great opportunity for a seasoned marketing professional with a passion for driving and accelerating pipeline, developing segment and partner strategies and implementing the plans and deliverables for partner teams.The Partner Marketing Manager will be responsible for the Partner Business in Asia Pacific, special focus (but not limited) on Japan, Indonesia, Thailand, Singapore, Malaysia, South Korea and India. The objective is to create awareness among a predefined list of partners, generate opportunities for existing partners and to work on creating Go-to-market plans for new solutions within new and existing partners. What Youll Contribute Plan, manage and execute marketing activities within budgetary guidelines and deadlines. Work with partners to develop joint marketing plans based on market trends and competitors. Maintain positive and productive relationship with Partner Account Managers, Regional Partner Directors, Inside Sales, Partner Success Manager and Marketing teams. Support partner events and manage partner marketing communications. Manage global partner program to achieve revenue goals. Provide support in developing partner marketing strategies and campaigns. Evaluate the marketing performance of partners and recommend improvements. What Were Seeking Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline. Proven track record of developing world class marketing initiatives in a high growth environment. Maturity and skill in collaborating with senior executives, partners, and sales teams to align on goals and work through business challenges. Creative skills in both communications and problem solving. Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment. Knowledge and experience in building demand marketing plans. Be able to plan,executeand track results for any marketing activity. Experienced with SFDC and Pardot. Strategic and results oriented. Independent and resourceful person Extensive marketing/Partner marketing experience. Experience working with/for GSIs and Financial Services Processors Good understanding of social media & digital marketing. B2B SaaS experience. Excellent written and verbal communication skills and strong attention to detail. Highly organized and experience in project management. Ability to travel. Work for the Bangalore office at least 3 days a week. Bachelors degree, preferably in a marketing or related field; Masters degree or MBA is strongly preferred.

Location New Delhi Job Description Job title: Global Financial Services - Marketing Coordinator Location: Gurgaon Job Description: The Marketing Coordinator is a crucial member of the Marketing team at L.E.K. Consulting. The team is based in India and provides support to the Financial Services (FS) Practice leadership team. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, focusing primarily on supporting global digital marketing operations (website, email, LinkedIn and other social media.) This role will liaise with FS marketers and sector personnel in the USA and in London. Note :Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Coordinator will be responsible for digital content development and coordination efforts, to enable the team to implement holistic marketing campaigns for the leadership team. Day-to-day responsibilities will include marketing coordination with a diverse group of stakeholders, executing targeted marketing campaigns, managing the FS presence on LinkedIn, implementing the social media pipeline, and content creation activities including video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company. The Role Includes, But Is Not Limited To: Working with the Marketing Manager, the Global FS Strategy Lead, and senior leadership to support production and delivery of marketing collateral Supporting content generation (website publication, social media promotions, blogs, infographics, reports, articles, etc.) Developing an effective social media pipeline and ensuring promotions from Global E.K. accounts, ensuring timely social media coverage, reporting, and tracking Cross-functional collaboration with the Global design, digital, and CRM teams to produce and deliver marketing materials (design collateral, videos, infographics, mailers, newsletters, etc.) End-to-end development and implementation of email campaigns and newsletters on Pardot, LinkedIn or other channels Managing and updating contact lists in CRM systems (Salesforce) Research and logistics support for webinars and on-ground events remotely, including networking elements for the teams attending the conference and collaborating with conference organizers on promotion elements Supporting the leadership team with business and client development activities, personal branding initiatives and any ad-hoc requests Developing/updating standard credentials Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms Support overall brand building efforts for E.K. as a key representative of the marketing team at L.E.K. Consulting Coordination with the finance team on expense and marketing budget tracking Role requirements At least 2 to 4 years of relevant experience in a marketing & communications role Bachelor’s degree or equivalent Excellent oral and written English communication skills Tact, professionalism, and a high degree of integrity and EQ Ability to interact with senior leaders and various stakeholders within the organization Ability to be calm, focused, and organized in a fast-paced and ambiguous environment A business-oriented focus and attention to detail, ensuring accuracy in each task A team player and someone who can collaborate with others Proficiency in Excel, PowerPoint, and AI tools Strong quantitative capabilities and facility with data-driven analytics Familiarity with Customer Relationship Management (CRM) systems (Salesforce), analytical platforms (Google Analytics, Tableau) preferred Previous experience in a consulting organization is an advantage Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

Location New Delhi Job Description Title : Global Financial Services - Marketing Manager Location: Gurgaon Job Description: The Global Financial Services (FS) Marketing Manager will focus on planning and executing digital marketing campaigns that support FS goals globally related to brand awareness and lead generation. The manager will work closely with FS Marketing Leadership around the world in developing, implementing, tracking and optimizing the company’s Global FS experience and marketing campaigns across all Global FS touchpoints. This position plays a key role in translating global key stakeholders’ goals and objectives into actionable and measurable Global FS marketing programs across the globe. The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, driving marketing planning and execution. This role will liaise with FS marketers and sector personnel in the USA and in London. Note : Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested. The Marketing Manager will oversee a Marketing Coordinator and will be responsible for digital content and digital marketing strategy and execution efforts in support of the FS business unit. Working with the global FS strategy lead and partners around the world, this role will be responsible for managing our FS client experience via our key global channels – LinkedIn, website, email, and related paid channels. This includes channel strategy, content strategy, content creation and in-market execution. This role will also oversee additional projects on an as-needed basis to include video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics. Roles And Responsibilities: The role includes, but is not limited to, the following responsibilities: Contribute to and execute Global FS Marketing’s overall Global FS vision and strategy, specifically focused on social media, email/marketing automation, analytics/insights and web. Marketing Automation Strategy: Design and implement automated marketing workflows, including lead nurturing, drip campaigns, and customer re-engagement, to enhance the customer experience and drive customer interest in additional services or products. Campaign Management: Plan, execute, and monitor marketing campaigns across various channels using Pardot and Salesforce Marketing Cloud tools. Social media strategy and campaign management: develop and execute both ongoing and point-in-time marketing programs on corporate social media accounts to achieve sector goals. Ensure high quality execution and compliance with SLAs and utilization targets Ensure effective bi-directional communications between SSC and global internal stakeholders Provide quality assurance oversight of work product, identify performance trends and recommend/implement counter measures to improve performance Data Analysis and Optimization: Utilize data analytics and customer insights to measure campaign effectiveness, identify opportunities, and optimize marketing automation workflows for continuous improvement A/B Testing and Experimentation: Conduct rigorous A/B testing and experimentation to refine marketing automation strategies, landing pages, and conversion funnels. Reporting and Stakeholder Management: Prepare and present regular reports on key performance metrics, campaign results, strategic insights, and testing results to senior management and stakeholders. Broad Global FS Experience: Knowledge of SEO/SEM, social media, paid media advertising campaigns, webcasts and other Global FS channels Qualifications And Skills: Bachelor's degree in marketing, business, marketing technology or a related field. A master's degree is a plus. Proven track record (at least 7-10 years) of B2B marketing, with a focus on lead generation and conversion optimization. At least 2 - 3 years’ experience in directly managing others Previous experience in a consulting or Financial Services organization is a plus. Superior English language skills with excellent verbal and written communications abilities. Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. Willingness and ability to stay informed about industry best practices, privacy regulations (e.g., GDPR, CCPA), and email marketing guidelines to ensure compliance and adhere to ethical marketing standards. Demonstrated experience in developing and executing successful omnichannel global marketing campaigns. Deep understanding of digital marketing channels, including web, social media, SEO, content marketing, and paid advertising. Proven ability to work in a fast-paced, dynamic environment and handle multiple projects simultaneously. A highly collaborative leader who is entrepreneurially minded, listens well, and can operate effectively in a lean corporate environment. A self-starter with the ability to manage through large, complex, and distributed organizations. Highly developed interpersonal skills with the demonstrated ability to deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization. Benefits And Perks We are among the best-paying firms globally We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.

Who are we Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8% Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions. About the Role: At Whatfix, our Revenue Operations team is the backbone of our go-to-market efficiency. We seek a strategic operator to influence our sales and partnerships success by architecting our GTM tech stack. Your Mission: Master GTM Ecosystem: Custodian of our sales and partnerships tech stack, including Salesforce (Sales, Service, CPQ), LinkedIn Sales Navigator, Outreach, ZoomInfo, Ringlead, Chilipiper, Mindtickle Call AI, CLM/Spotdraft, and other critical applications. Automate for Impact: Lead projects to automate complex workflows across Salesforce Clouds (Sales, Service, CPQ, Custom Objects, Marketing Cloud Account Engagement/Pardot), directly improving GTM motions. Salesforce Administration & Evolution: Hands-on Salesforce administration: user provisioning, validation rules, workflows, automation, SOQL queries, reporting, and dashboarding. APEX familiarity is a plus. System Stewardship & Integration: Guard and maintain seamless operation and integration of all internal systems connected to Salesforce, driving operational efficiencies and managing user provisioning/deprovisioning across the stack. Empower Our People: Front-line support for employee queries and GTM tool issues, measured by SLA adherence and resolution speed. Pioneer AI Adoption: Play a vital role in AI initiatives (build/buy solutions). Working knowledge of generative AI for B2B SaaS is an advantage; experience with No-code platforms like Replit is also welcome. Who You Are: A proactive problem-solver passionate about tech-driven revenue growth. You combine meticulous attention to detail with strategic thinking, optimizing processes, tackling challenges, and empowering others through robust systems and automation. Work Details: Location: HSR Layout, Bangalore (5 days a week from office). Shift: US Shift (5:30 PM - 2:30 AM IST). Cab facility available. Requirements: What You'll Bring: 5-7 years hands-on Salesforce administration and support for GTM tools: CPQ, Outreach, Spotdraft, Mindtickle, ZoomInfo, Lusha, Cognism, LinkedIn Sales Navigator. Deep mastery of Salesforce configuration: workflows, reports, dashboards, user management. Proven experience managing complex integrations between Salesforce and GTM tools. Strong track record troubleshooting SaaS platform issues and performing root cause analysis. Practical expertise: process automation, CRM data hygiene, data management best practices. Exceptional collaborative skills: supporting cross-functional teams, delivering user training. Outstanding communication, organizational, and documentation abilities. Valued Extras: Salesforce Administrator or CPQ certification. Experience with RingLead and Spotdraft. Working knowledge of Artificial Intelligence in the SaaS landscape. Your Day-to-Day Impact (Roles & Responsibilities): Be the Solution Architect: Expertly troubleshoot, reproduce, and resolve user-reported challenges across GTM tools (Salesforce, CPQ, etc.), documenting root causes and resolutions. Stay Ahead of the Curve: Continuously update on latest releases and advancements across Salesforce, CPQ, Outreach, RingLead, and other GTM systems. Empower Our Users: Provide regular, impactful training and ongoing support to all users and new hires. Drive Strategic Automation: Collaborate with cross-functional teams to design/implement automated workflows and improve data hygiene. Guard Our Data Integrity: Ensure seamless integration across GTM tools, preventing data/process slippages. Be a Responsive Partner: Efficiently prioritize and complete ad hoc user requests with thorough documentation. Champion System Evolution: Support administrative, development, and change management activities through structured processes. Bridge to Development: Coordinate with the Development team for evaluating, scoping, and completing new feature requests. Maintain Peak Performance: Conduct routine system audits and prepare systems for regular upgrades. Note : We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

About the Role We are seeking an experienced Salesforce Administrator to join our team. In this role, you will be responsible for the day-to-day configuration, support, maintenance, and improvement of our Salesforce CRM platform. The ideal candidate will have a deep understanding of Salesforce functionality and be able to optimize the system to meet our business needs. Key Responsibilities Serve as the primary system administrator for the Salesforce environment with 200+ users Handle all basic administrative functions including user account maintenance, role hierarchies, security controls, and data integrity Maintain and develop Salesforce solutions including workflows, approval processes, custom objects, custom fields, page layouts, and validation rules Create and maintain comprehensive documentation for processes, policies, application configuration, and help related materials Complete regular internal system audits and prepare for upgrades and new releases Work with stakeholders to identify and gather requirements, design solutions, and implement new processes Provide end-user training and first-line support for Salesforce users Build and maintain custom reports and dashboards as requested by management Design and develop advanced dashboards to provide actionable insights for different departments Continuously improve and optimize the CRM system to drive adoption, efficiency, and ROI Manage data migration, integration, and quality initiatives Perform regular data cleaning and maintenance to ensure data integrity and accuracy within SFDC Stay current with new Salesforce features and functionality Qualifications 3+ years of experience as a Salesforce Administrator ideally in a B2B environment supporting 100+ users. Salesforce Administrator Certification (ADM 201) required; additional certifications preferred Advanced knowledge of Salesforce configuration (profiles, roles, users, workflows, approval processes, etc.) Experience with Salesforce Sales Cloud and Service Cloud Strong understanding of Salesforce best practices and functionality Proficiency in data management and data quality processes Experience with Salesforce integrations (particularly NetSuite Financials) and app ecosystem Experience integrating Salesforce with marketing automation platforms, particularly Pardot, is highly desirable Excellent problem-solving and communication skills Ability to translate business needs into functional requirements Strong project management skills and attention to detail Bachelor's degree in Information Systems, Computer Science, or related field (or equivalent experience) Technical Skills Salesforce Sales Cloud and Service Cloud Salesforce data loader and import tools Salesforce reporting and dashboard creation AppExchange applications management Experience with Lightning Experience Basic understanding of SQL and database structure Experience with data migration and integration tools (MuleSoft, Jitterbit, etc. is a plus) Basic understanding of HTML and CSS Soft Skills Excellent verbal and written communication abilities Strong interpersonal skills for working with various stakeholders Proactive problem-solving approach Detail-oriented with excellent analytical skills Ability to prioritize and manage multiple projects simultaneously Customer service orientation and training capabilities

Location: Indore Employment Type: Full-time We are looking for a highly motivated and experienced Digital Marketing Manager with a strong specialization in product marketing to join our dynamic marketing team. The ideal candidate will have 3-5 years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product lifecycle. Responsibilities: • Product Launch & Lifecycle Marketing: o Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities. o Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration. o Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion. • Digital Campaign Management: o Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, Facebook, Twitter, Instagram), email marketing, and display advertising. o Conduct A/B testing and experimentation to continuously improve campaign performance and ROI. o Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future strategies. • Content Strategy & Promotion: o Work with the content team to develop compelling product-centric content (e.g., landing pages, blog posts, case studies, videos, webinars) that resonates with target audiences. o Strategize and execute digital promotion plans for product content to maximize reach and engagement. • Website & SEO Optimization: o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms. o Implement SEO best practices for product-related content to improve organic search rankings. o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere Optimization (SEO). • Market Research & Analysis: o Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts. o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights. • Cross-functional Collaboration: o Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies. o Present product marketing strategies and performance updates to stakeholders. Requirements: • 3-5 years of proven experience in digital marketing with a strong focus on product marketing. • Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display). • Solid understanding of the product development lifecycle and go-to-market strategies. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot). • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Experience with SEO/SEM tools and best practices. • Excellent written and verbal communication skills, with a keen eye for detail. • Ability to work independently and collaboratively in a fast-paced environment. • Strong project management and organizational skills.