Search Engine Optimization Specialist

Job Role: SEO specialist Job Type: Contractual/Part-time: 4 hours/day Joining: Immediate Mode of Work: Hybrid (work from office only when needed) Location: Pune - Maharashtra About Kreeda Labs Kreeda Labs is a pioneering technology company specializing in custom AI engineering, with expertise in Agentic AI, Generative AI, and custom product engineering. We deliver innovative AI-driven solutions and bespoke products that empower businesses and transform industries. We are seeking a talented Senior SEO Specialist to join our team and drive the visibility of our brand and solutions through strategic search engine optimization, amplifying our reach to global tech audiences and enterprise clients. Job Summary As a SEO Specialist at Kreeda Labs, you will lead the development and execution of SEO strategies to enhance the online presence of our AI-driven solutions and custom product engineering services. You will optimize content, websites, and digital campaigns to drive organic traffic, improve search rankings, and generate high-quality leads. Collaborating with content writers, marketing teams, and AI engineers, you will ensure our digital assets reflect our expertise in Agentic AI and Generative AI while aligning with business goals. The ideal candidate is a data-driven SEO expert with a deep understanding of technical SEO, content optimization, and the tech industry. Key Responsibilities SEO Strategy Development : Design and implement comprehensive SEO strategies to boost organic search visibility for Kreeda Labs’ website, blog, and digital assets, targeting keywords related to Agentic AI, Generative AI, and custom product engineering. Keyword Research : Conduct in-depth keyword research and competitive analysis using tools like Ahrefs, SEMrush, or Google Keyword Planner to identify high-value opportunities and trends in the AI and tech sectors. On-Page Optimization : Optimize website content, meta tags, headings, URLs, and internal linking structures to improve search engine rankings and user experience. Technical SEO : Perform site audits to identify and resolve technical issues (e.g., site speed, mobile usability, crawl errors) and ensure alignment with search engine algorithms and best practices. Content Optimization : Collaborate with content writers to ensure blog posts, whitepapers, case studies, and product pages are SEO-optimized, incorporating relevant keywords and structured data. Off-Page SEO : Develop and execute link-building strategies, including outreach to industry publications, tech blogs, and AI communities, to enhance domain authority and backlink profile. Analytics and Reporting : Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing actionable insights and regular reports to stakeholders. Collaboration : Work closely with marketing, content, and product teams to align SEO efforts with campaign goals, brand messaging, and product launches. Industry Research : Stay updated on AI industry trends, search engine algorithm changes, and competitor strategies to refine SEO tactics and maintain a competitive edge. Mentorship : Guide and mentor junior SEO team members, sharing best practices and fostering a culture of continuous improvement. Qualifications Education : Bachelor’s degree in marketing, Communications, Computer Science, or a related field. Certifications in SEO (e.g., Moz, SEMrush, Google Analytics) are a plus. Experience : Minimum of 4+ years of professional SEO experience, preferably in the tech, software, or AI industries. Experience with B2B marketing or enterprise-focused SEO is highly desirable. Skills : Expertise in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or Google Search Console. Strong understanding of technical SEO, including site architecture, schema markup, and mobile optimization. Proficiency in Google Analytics, Google Tag Manager, and other analytics platforms to track and report performance metrics. Familiarity with content management systems (e.g., WordPress, HubSpot) and basic HTML/CSS knowledge. Knowledge of AI technologies (e.g., Agentic AI, Generative AI) and the ability to optimize content for AI-related keywords and audiences. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Excellent communication and collaboration skills to work with cross-functional teams. Strong project management skills to handle multiple campaigns and meet deadlines in a fast-paced environment. Portfolio : Demonstrated success in improving organic search rankings, traffic, and conversions, with case studies or examples of past SEO campaigns. Experience in the AI or tech sector is a plus. Nice-to-Have : Experience with paid search (PPC), local SEO, or content marketing. Familiarity with AI-driven SEO tools or basic knowledge of programming (e.g., Python for SEO automation) is a bonus. Show more Show less