Content Marketing Manager

Job Description

Location: Bangalore / Hyderabad, India Employment Type: Full-Time; Salaried Compensation: Base Salary, Bonus, Benefits Job Description About Us: At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more! Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive. Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. The Role We are seeking a talented and results-oriented Content Marketing Manager to join our marketing team and drive our content strategy and execution, primarily for the US market. This is a highly collaborative role where you will work hand-in-hand with our Product Marketer focused on buyer enablement to create valuable, educational, and persuasive content that resonates with our target audience throughout their journey and empowers our sales team. You will be responsible for developing content that educates potential buyers on their problems, solution categories, and ultimately, why our solution is the right choice. How You Will Make an Impact: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Content Strategy & Planning: Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market Content Creation: Write, edit, and produce high-quality, engaging content across various formats, including: Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration) Guides, whitepapers, and eBooks Website copy and landing pages (especially for solution comparisons and key product areas) Content for email campaigns Scripts or outlines for webinars and videos (often in collaboration with Product Marketing) Contribute to or repurpose content for case studies and customer stories based on Product Marketing's needs Develop content assets supporting implementation and migration processes Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value Audience & Market Understanding: Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned/paid channels Performance Measurement: Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using analytics tools. Use data to continuously refine the content strategy and execution Maintain Content Library: Organize and manage the content library, ensuring assets are easily accessible to marketing, sales, and other teams What You Bring to the Team: 3-5+ years of experience in content marketing, with a strong focus on B2B SaaS Proven track record of creating high-quality content that drives engagement and contributes to pipeline/revenue Exceptional writing, editing, and proofreading skills with a strong command of grammar and style, particularly for a US audience Solid understanding of SEO principles and best practices for content Experience developing content aligned with different stages of the B2B buyer journey Experience working closely with Product Marketing, Sales, or Product teams Familiarity with content management systems (CMS) and marketing automation platforms (MAP) Ability to understand complex or technical concepts and translate them into clear, benefit-oriented content Preferred Qualifications: Experience in Supply Chain, Asset Management, Field Services, or Industrial Operations (SCM/EAM/FSM) Experience managing freelance writers or external content contributors Familiarity with analytics platforms (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs) Experience creating content for sales enablement purposes Skills & Attributes: Highly analytical and data-driven Process-oriented with a keen eye for detail and optimization Proactive and able to take initiative in a fast-paced environment Excellent communicator, capable of explaining technical concepts and processes clearly Collaborative team player who can build strong relationships across departments Adaptable and comfortable working in a dynamic, growing company Strong organizational and project management skills What We Offer: A positive, open, and highly-innovative environment and team Entrepreneurial spirit with unlimited opportunity to grow Opportunity to work with leading global brands on exciting and impactful projects Competitive Base Pay Best of plan on Vacation & Paid Time Off Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws Paid Maternity and Paternity leave Bi-annual reviews to ensure transparency and promoting high performance culture OKR Driven Performance Development Environment Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,) A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music Innovapptive does not accept and will not review unsolicited resumes from search firms. Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws. Powered by JazzHR AgFvvWCmIv Show more Show less