Assistant Manager - Marketing

Role/Title:

Assistant Manager - Marketing

Location:

New Delhi, India

Target Start Date:

August 2025

Reporting To:

Director of Global Marketing

About Us

Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalization partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organizations embarking on their global journeys.

Our Mission and Approach

Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner. Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step.

Global Reach and Services

With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.

Our Team and Values

Our diverse team of over 300 professionals, with a 70% female representation, embodies our core values: Collaboration, Agility, Impact, Empowerment, and Integrity. This commitment to diversity and inclusion fosters a dynamic and supportive environment, enabling us to deliver impactful solutions to our partners.

Why Choose Acumen

Our unique understanding of the education sector, combined with a people-first approach and student-focused insights, has made us an invaluable partner for educational institutions globally. We prioritize your needs, offering practitioner-led expertise and end-to-end support without taking commissions or selling services directly to students, ensuring our focus remains solely on enhancing your institution's success.

Partner with Acumen to navigate the complexities of international education and achieve sustainable growth in the global arena.

The Opportunity

We are looking for an Assistant Marketing Manager to join our team. This is a hands-on, global role where you will help plan and execute marketing campaigns, drive lead generation, create content, build brand visibility, and support various marketing initiatives across the company. The role offers a great opportunity to work across a variety of marketing functions, from digital campaigns to content creation, event management, leadership branding, industry outreach, and more.

This role requires a strong understanding of B2B marketing principles, excellent communication skills, the ability to work across teams and time zones, as well as the capability to manage multiple projects simultaneously.

Reports to Director of Global Marketing

Key Responsibilities

Develop and execute comprehensive plans and campaigns to support business objectives

• Plan and manage LinkedIn and digital campaigns
• Write and edit content for:
• Social media posts
• Case studies
• Articles, blogs and insight
• Marketing materials and presentations
• Website and landing page content
• Email outreach
• Develop clear, engaging, and well-structured content
• Lead on the creation of marketing collaterals with basic design work

Strategic Marketing and Planning

• Contribute to overall marketing strategy and planning
• Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
• Help build the profiles of company leaders on LinkedIn to showcase our expertise
• Help build awareness of our products and services on different channels

Employer Branding

• Collaborate with HR and other teams to highlight employee stories, workplace culture, DEI initiatives, and milestones on LinkedIn and other channels.
• Develop engaging content (posts, videos, spotlights) that showcase our values, team achievements, and work environment.
• Maintain a monthly content calendar for employer branding aligned with hiring priorities and brand tone.
• Partner with the Talent Acquisition team to create branded materials for recruitment (job posts, culture decks, candidate mailers, etc.).

Coordination and Execution

• Maintain the central activity calendar
• Manage events and webinars globally
• Assist with basic graphic design (using Canva or similar tools) and presentation development (PowerPoint)
• Manage and update the website, including SEO optimisation
• Work closely with global teams to implement marketing activities and ensure timely delivery

Skills and Competencies

• Strong project management and coordination capabilities, with the ability to lead on certain projects
• Excellent stakeholder management - collaborative mindset with an ability to work cross-functionally and across time zones
• Strong editing, storytelling and copywriting skills
• Ability to write clearly, creatively, and persuasively across formats
• Familiarity with Canva and design best practices
• Understanding of SEO principles and website optimisation
• Basic knowledge of LinkedIn marketing and content strategies
• Proficient in PowerPoint (PPT) creation and basic graphic editing
• Solid research and analytical skills; ability to spot trends and insights
• A curiosity and willingness to stay updated on the global education industry

Eligibility

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 4+ years of experience in marketing, preferably in B2B
• Full-time role, with 4 days in our Head Office in Delhi
• Strong written and verbal communication skills
• Proven track record of developing and executing successful marketing campaigns.
• Proficiency in Salesforce, Canva, Brevo, Zoom and (website - tbc) preferable.

Occasional travel may be required for events and other business purposes. Due to global nature of our business, flexibility may be required in terms of working hours (Monday to Friday).