Role/Title:
Assistant Manager - Marketing
Reporting To:
Director of Global Marketing
About Us
Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalization partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organizations embarking on their global journeys.
Our Mission and Approach
Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner. Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step.
Global Reach and Services
With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.
Our Team and Values
Our diverse team of over 300 professionals, with a 70% female representation, embodies our core values: Collaboration, Agility, Impact, Empowerment, and Integrity. This commitment to diversity and inclusion fosters a dynamic and supportive environment, enabling us to deliver impactful solutions to our partners.
Why Choose Acumen
Our unique understanding of the education sector, combined with a people-first approach and student-focused insights, has made us an invaluable partner for educational institutions globally. We prioritize your needs, offering practitioner-led expertise and end-to-end support without taking commissions or selling services directly to students, ensuring our focus remains solely on enhancing your institution's success.
Partner with Acumen to navigate the complexities of international education and achieve sustainable growth in the global arena.
The Opportunity
We are looking for an Assistant Marketing Manager to join our team. This is a hands-on, global role where you will help plan and execute marketing campaigns, drive lead generation, create content, build brand visibility, and support various marketing initiatives across the company. The role offers a great opportunity to work across a variety of marketing functions, from digital campaigns to content creation, event management, leadership branding, industry outreach, and more.
This role requires a strong understanding of B2B marketing principles, excellent communication skills, the ability to work across teams and time zones, as well as the capability to manage multiple projects simultaneously.
Reports to Director of Global Marketing
Key Responsibilities
Develop and execute comprehensive plans and campaigns to support business objectives
Plan and manage LinkedIn and digital campaigns
Write and edit content for:
Social media posts
Case studies
Articles, blogs and insight
Marketing materials and presentations
Website and landing page content
Email outreach
Develop clear, engaging, and well-structured content
Lead on the creation of marketing collaterals with basic design work
Strategic Marketing and Planning
Contribute to overall marketing strategy and planning
Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
Help build the profiles of company leaders on LinkedIn to showcase our expertise
Help build awareness of our products and services on different channels
Employer Branding
Collaborate with HR and other teams to highlight employee stories, workplace culture, DEI initiatives, and milestones on LinkedIn and other channels.
Develop engaging content (posts, videos, spotlights) that showcase our values, team achievements, and work environment.
Maintain a monthly content calendar for employer branding aligned with hiring priorities and brand tone.
Partner with the Talent Acquisition team to create branded materials for recruitment (job posts, culture decks, candidate mailers, etc.).
Coordination and Execution
Maintain the central activity calendar
Manage events and webinars globally
Assist with basic graphic design (using Canva or similar tools) and presentation development (PowerPoint)
Manage and update the website, including SEO optimisation
Work closely with global teams to implement marketing activities and ensure timely delivery
Skills and Competencies
Strong project management and coordination capabilities, with the ability to lead on certain projects
Excellent stakeholder management - collaborative mindset with an ability to work cross-functionally and across time zones
Strong editing, storytelling and copywriting skills
Ability to write clearly, creatively, and persuasively across formats
Familiarity with Canva and design best practices
Understanding of SEO principles and website optimisation
Basic knowledge of LinkedIn marketing and content strategies
Proficient in PowerPoint (PPT) creation and basic graphic editing
Solid research and analytical skills; ability to spot trends and insights
A curiosity and willingness to stay updated on the global education industry
Eligibility
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 4+ years of experience in marketing, preferably in B2B
Full-time role, with 4 days in our Head Office in Delhi
Strong written and verbal communication skills
Proven track record of developing and executing successful marketing campaigns.
Proficiency in Salesforce, Canva, Brevo, Zoom and (website - tbc) preferable.
Occasional travel may be required for events and other business purposes. Due to global nature of our business, flexibility may be required in terms of working hours (Monday to Friday).
