Assistant Manager - Marketing

ASSISTANT MANAGER - MARKETING

Role Summary: The Assistant Manager - Marketing - Responsible for driving the company’s growth through well-planned, data-driven marketing strategies and executions. Also involves brand audits, team development, and other targeted initiatives.

Key Responsibilities

1. Develop Marketing Strategies: Craft comprehensive marketing strategies aligned with business goals, focusing on Dealer /customer acquisition, brand growth, and engagement

2. Campaign Management: Plan and execute multi-channel marketing campaigns across digital, print, and social media platforms, ensuring consistency in messaging and brand voice

3. Budgeting & Reporting: Manage the marketing budget effectively, track ROI on campaigns, and report performance metrics to senior management

4. Team Leadership :Properly guide team members & monitor their performances timely

5. Vendor/Agency Management: Collaborate with vendors & other agencies & ensure the right strategies are planned & executed which will give a impactful results in the market.

6. Market Research & Analysis: Conduct research on industry trends, competitor strategies, and customer behavior to adjust marketing tactics and stay ahead of the competition. ( SWOT )

7. Content Development: Oversee the creation of marketing materials, including brochures, presentations, newsletters, blogs, and press releases.

8. Brand Management: Ensure brand integrity across all communications and marketing channels.

9. Implement effective strategies for selecting right vendors & ensure competitive quotes for all works executing

10. Digital Marketing: Leverage SEO, PPC, email marketing, and social media platforms to boost visibility and drive engagement

11. Collaborate Cross-functionally: Work closely with the sales team, finance development, and other departments to support business initiatives.

12. Act as a custodian for brand-related documents.

13. Implement and conduct brand audits on frequent intervals.

14. Document intellectual property, trademarks, and regulatory procedures.

15. Stay updated on whats happening in the market, especially with competition

16. Encourage team participation in branding activities.

17. Measure ROI for all type of marketing activities

18. Implement targeted branding initiatives for Dealers, Contractors, Masons, and Architects.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person