Assistant Manager - Marketing

The ideal candidate for this Full Time position in Bengaluru will be responsible for assisting in media planning and coordinating various marketing communication and promotion activities across different mediums. This includes both Above The Line (ATL) and Below The Line (BTL) activities such as online, outdoor, launches, events, exhibitions, activations, and trade meets. You should have excellent knowledge of SEO, SEM, and be able to maximize online presence effectively. In this role, you will need to come up with innovative ideas to create marketing collaterals within the allocated budget, ensuring high quality and timely delivery. You will also collaborate with agencies to provide briefs, plan campaigns, and develop marketing initiatives and programs. Additionally, you will be required to gather real-time information from primary and secondary research sources including market studies, competition analysis, and consumer research to support business decision-making. Monitoring brand-related expenditures in comparison to budgets and maintaining regular Marketing Information System (MIS) reports on marketing and lead performance will be part of your responsibilities. The position requires 2-3 years of experience in the Automobile, Durable, or Paint Industry. A Graduation degree is the minimum qualification expected for this role.,