Chief Technology Officer

About Rangsutra

At Rangsutra Crafts India Limited, we are committed to making a positive impact by ensuring regular work for our rural artisans and sharing with them the proceeds of profit made. Since our inception in 2006, Rangsutra has continuously created opportunities for inclusive growth by acting as a bridge between artisans and markets, change and continuity, as well as tradition and contemporary taste. Currently, Rangsutra is scaling operations and investing in digital infrastructure to streamline its supply chain, artisan network, and marketplace presence.

Role Overview

The Chief Technology Officer (CTO) will be responsible for leading Rangsutra’s digital transformation, including the development and management of the company’s e-commerce platforms, ERP systems, and digital marketing technology. The role will focus on setting up and improving internal systems to make operations smoother and ensure proper linkages between ERP and online marketplaces. The CTO will also be responsible for data tracking and digital campaigns to support sales. This position will play an important role in strengthening Rangsutra’s digital presence, improving operational processes, and helping the organisation create sustainable livelihoods for rural artisans through technology-driven solutions.

Reporting Manager:

Location:

Responsibilities

● Manage and implement D2C Digital Expansion and ERP & Internal Systems

● Develop and improve the company’s D2C e-commerce website.

● Oversee the integration between ERP and e-commerce platforms.

● Work with external marketing agencies to ensure campaigns are tech-enabled, data-driven, and linked with sales funnel metrics.

● Manage data analytics and tracking tools like Google Analytics, Meta Pixel, and CRM.

● Use automation in marketing tools like email, WhatsApp, and retargeting platforms.

● Advise on funnel design, SEO, landing page optimization, and conversion strategies.

● Lead complete ERP implementations, including requirement gathering, customization, deployment, training, and support.

● Configure and customize ERP modules in Accounting, Sales, HR, Payroll, Project Management, and Time & Expense.

● Implement Indian payroll rules and integrate ERP with external systems.

● Improve ERP performance and scalability. Provide internal tech support and troubleshooting processes.

● Prepare accurate monthly MIS reports for senior management to enable timely decision-making and course correction. MIS should include:

1) Order Fulfilment Ratio (OFR) and On-Time Delivery (OTD)

2) Order-wise Gross Profit (GP)

3) Vertical-wise Sales Data (B2B and B2C), with P&L calculations (as applicable)

● Identify opportunities to leverage AI tools and systems to streamline, automate, and integrate business processes.

Skills and Qualifications

● Bachelor’s degree in Computer Science, Information Systems, or similar fields.

● ERP Developer Certification.

● Prior experience working with consumer product brands or D2C companies is desirable.

● 5-7 years of experience in a tech leadership role with ERP and e-commerce experience.

● ERP Implementation: Hands-on experience in multi-module ERP systems, including customization, scripting, dashboards, and Doctype configuration.

● Technical Proficiency: Python, JavaScript, SQL, HTML/CSS, jQuery, Jinja templating.

● Business Domain Knowledge: In-depth understanding of Indian business operations across Accounting, HR, Sales, and Payroll.

● MIS & Data Handling: Ability to prepare insightful MIS reports for business performance tracking and decision support.

● AI Integration: Awareness and experience in applying AI tools for process automation, analytics, and business operations enhancement.

● E-Commerce & Digital Marketing Tech Skills

Performance Marketing: Google Ads, Meta Ads, and Other Ads.

a. Platforms: Shopify, Okhai, Amazon, Flipkart, and quick commerce.

b. Marketing Automation Tools: WhatsApp, Email Campaigns, Retargeting, etc.

c. CRM & Funnel Optimization: Experience in customer journey tracking, nurturing, and conversion optimization.

● Strategic thinker with practical implementation skills.

● Ability to connect business and technical teams with strong communication and coordination skills.

● Passion for using technology, including AI tools, to drive efficiency, scale operations, and promote growth.

Remuneration:

How to Apply

Send your resume and a 500-word statement of purpose (SOP) at careers@rangsutra.com