Senior PPC Manager

Position Overview:

We are seeking an experienced and strategic PPC Head to lead our pay-per-click advertising efforts with a primary focus on eCommerce businesses and local service companies. This role requires a blend of technical expertise, innovative thinking, and leadership skills to manage complex PPC campaigns, optimize performance, and ensure client satisfaction. The PPC Head will use advanced analytics and tracking tools to make data-driven decisions and drive campaign success across various platforms and marketplaces.

Key Responsibilities:

Strategic Planning & Execution:

● Develop and execute a comprehensive PPC strategy for eCommerce clients and local service businesses, ensuring alignment with overall marketing and business objectives.

● Stay up-to-date with industry trends, tools, and best practices to maintain innovative, effective campaigns.

● Oversee PPC campaign planning, setup, and execution across platforms including Google Ads, Microsoft Ads, Meta Ads (Facebook, Instagram), Amazon, X (formerly Twitter), LinkedIn Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Yelp Ads, and Bing Ads. Campaign Management & Optimization:

● Manage key aspects of campaigns, including keyword research, ad copywriting, bid strategies, and audience targeting to ensure campaigns are optimized for maximum impact.

● Monitor, analyze, and optimize performance metrics such as CTR, CPC, CPA, ROAS to maximize ROI.

● Conduct A/B testing for ad creatives, audience segmentation, and landing pages to improve conversion rates.

● Use analytics tools like Google Analytics (GA4), SEMrush, Agency Analytics, and Hotjar to analyze campaign performance and conduct competitor research.

● Leverage automation tools like Google Ads Scripts and Smart Bidding to streamline campaign management and improve reporting efficiency.

● Oversee daily, weekly, and monthly pacing of campaigns to avoid overspending and optimize budget allocation.

● Assist the team with complex conversion tracking setup and ensure accurate data tracking for campaign effectiveness.

● Support in Google Merchant Center setup and troubleshooting to ensure smooth operations for eCommerce campaigns. Client Coordination:

● Act as the primary point of contact for client communication, ensuring seamless management of accounts on a day-to-day basis.

● Provide detailed weekly or monthly performance reports, offering actionable insights and strategic recommendations.

● Address client inquiries promptly and maintain strong relationships to enhance satisfaction and foster long-term retention. Team Leadership & Collaboration:

● Build, mentor, and lead a team of 20+ PPC specialists, promoting a culture of continuous learning and growth.

● Collaborate with cross-functional teams (content, SEO, design) to develop cohesive, high-impact marketing campaigns.

● Provide ongoing guidance and support to the team to help them meet and exceed performance goals.

Technology & Tools Expertise:

● Manage PPC campaigns across various eCommerce platforms such as Amazon, eBay, Etsy, and local business platforms like Yelp, Nextdoor, and Google Local Services to maximize reach and visibility.

● Use reporting tools like Looker Studio, HubSpot, Google Data Studio, and GHL to track and deliver actionable insights.

● Implement and manage tracking tools such as Google Tag Manager and GA4 to ensure precise and reliable data collection.

● Oversee call tracking and lead attribution using tools like Call Tracking Metrics, Call Rail, and GHL to ensure quality leads and conversion tracking.

● Ensure PPC campaign integration with client platforms, including Shopify, WooCommerce, BigCommerce, Squarespace, and Wix for seamless eCommerce operations.

● Stay proficient with emerging platforms such as TikTok Ads, Pinterest Ads, and Snapchat Ads, which are essential for reaching newer demographics and enhancing brand visibility. Qualifications:

Education & Experience:

● Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

● 10+ years of hands-on PPC management experience, including leadership roles with a focus on eCommerce and local services businesses.

● Proven track record of managing large-scale PPC campaigns across multiple platforms with demonstrated success.

● Must have experience managing a team of 20+ members. Technical Skills:

● Expertise in managing PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Amazon Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Bing Ads, Yelp Ads, and X.

● Strong proficiency in analytics tools like Google Analytics (GA4), SEMrush, Hotjar, and Agency Analytics.

● Experience with CRM and project management tools like Teamwork, ClickUp, and Asana.

● In-depth knowledge of eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Squarespace, and Wix.

● Familiarity with reporting tools like Looker Studio, HubSpot, and GHL. Soft Skills:

● Strong leadership, communication, and client management skills.

● Analytical mindset with a focus on data-driven decision-making.