Generic Job Summary: The Enterprise and Digital Marketing Manager is responsible for developing and executing integrated Enterprise marketing strategies to support brand positioning, lead generation, and sales enablement. This role collaborates with regional and global teams, external agencies, and internal stakeholders to drive business growth through targeted campaigns, content marketing, digital initiatives, and Enterprise Marketing. The incumbent ensures alignment of marketing programs with business goals and evaluates their effectiveness using data-driven insights.Business Unit Job Summary: In this role, the Enterprise and Digital Marketing Manager supports the Vertiv India business with a focus on data center, communication networks and C&I. The incumbent will lead marketing events and programs along with campaigns tailored to specific industry verticals, manage regional agencies, oversee the execution of key demand generation initiatives, and support new product development initiatives in collaboration with cross-functional teams. This position plays a critical role in aligning the marketing strategy with the sales and product teams to drive pipeline development across India.
Responsibilities
- Develop and execute Enterprise marketing campaigns, events and programs aligned with business goals. Oversee local event planning, trade shows, webinars, and customer engagement activities.
- Lead content creation, digital promotions, and online awareness activation efforts. Online Awareness (e.g. Share of voice in industry media, unaided brand recall, branded search volume) and Engagement (e.g. LinkedIn/YouTube engagement rates, campaign interaction rates, blog comments)
- Manage agency partners for digital, creative, and event deliverables.
- Collaborate with sales, product, and global marketing teams to support go-to-market (GTM) activities.
- Monitor and analyze marketing KPIs to improve campaign effectiveness.
- Maintain budget controls and ensure optimal ROI on all marketing spend.
- Ensure brand compliance across all materials and platforms.
- Support new product development initiatives by collaborating with cross-functional teams to align marketing strategies with product launch plans.
Education & Certifications
- Minimum: MBA in Marketing, Bachelor’s Degree in Engineering.
- Preferred: Expertise in Eloqua, Sprinklr, Zoom 24, ABM 6sense, Word, Excel. Digital Marketing Certification (Google, HubSpot, etc.) will be an advantage.
Requirements
- 8–10 years of experience in B2B marketing, preferably in the technology or infrastructure space.
- Demonstrated experience in integrated campaign management, content marketing, and event execution.
- Strong understanding of digital platforms including social media, email marketing, marketing automation, and analytics tools.
- Experience in team leadership with proven people and project management capabilities.
- Familiarity with industrial or IT infrastructure industry is a plus.
- Ability to work in a matrixed organization and collaborate with global teams.
- Excellent verbal and written communication skills.
Communication
- Internal: Collaborates with sales, product, customer service, and global marketing teams for planning, alignment, and execution.
- External: Engages with marketing agencies, event organizers, digital vendors, and customers for campaign execution, branding, and lead generation.
- Communication involves strategic collaboration, reporting, content briefing, and negotiation.
Years Of Experience
☐No Experience☐ 1-3 years☐ 3-5 years☐ 5-7 years☒ 7-10 years☐ 10-15 years☐15+ years
Travel Requirements
☐ No Travel☐10%☒25%☐50%☐75%Vertiv is an equal opportunity employer which works hard to create a workplace that supports and promotes diversity, embraces inclusion, and cultivates respect for the individual. We believe that bringing together bright, enthusiastic, and talented people from various backgrounds promotes the birth of new ideas and an exciting energy level. Equal opportunity employment policy assures that there will be no discrimination or harassment against an employee or applicant on the grounds of sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status or any other factor considered unlawful by applicable laws and regulations.
About The Team
Work AuthorizationNo calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerWe promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.
