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This Position Reports To
Marketing Manager - Digital
As the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will beresponsible for advancing data-driven digital marketing and demand generation strategies in close collaboration withdivisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives andleveraging data insights to enhance campaign performance and return on marketing investment (ROMI).This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation.
Key Responsibilities
- Strategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.
- Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.
- Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.
- Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.
- Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.
- AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.
- Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.
Qualifications For The Role
- Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).
- Minimum of 8 years of experience in demand generation, within a B2B environment.
- Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.
- Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).
- In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.
- Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).
- Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.
- Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #RunsWhatRunstheWorld
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