Sales Development Representative

1. About Fristine Infotech Fristine Infotech partners with enterprises across BFSI, Manufacturing, Retail & Distribution to modernize technology, optimize operations, and drive growth through digital consultation, transformation projects and managed IT services. Our rapid expansion means we need passionate sales talent who can open doors and create pipelines in both the Indian and US markets. 2. Role Purpose As a Sales Development Representative (SDR) you will be the first human touchpoint for prospective clients. Your mission is to spark interest, uncover pain points, and book high-quality discovery calls or solution demos that feed a healthy sales pipeline. You’ll work hand-in-hand with senior Account Executives and Solution Architects, ensuring every qualified lead moves smoothly toward closure. 3. Key Responsibilities Prospecting & Research: Identify decision-makers in target accounts across BFSI, Manufacturing, and Retail. Build prospect lists using LinkedIn Sales Navigator, industry databases and peer referrals. Outbound Outreach: Execute daily cold calls, personalized emails and social-selling touches to start compelling conversations about digital transformation and managed services. Discovery & Qualification: Run short discovery calls to understand business drivers (regulatory compliance, legacy modernization, supply-chain efficiency, etc.). Evaluate budget, authority, need and timeline. Demo & Meeting Scheduling: Coordinate calendars, craft agendas and brief internal experts to deliver tailored demos or workshops—ensuring prospects are set up for success. Pipeline Nurturing: Log every interaction in the CRM, follow up relentlessly, share case studies and invite prospects to webinars until they’re sales-ready. Cross-Team Collaboration: Work closely with Marketing (campaign follow-up) and with Account Executives on hand-offs, feedback loops, and win-back tactics. Market Intelligence: Track competitor moves and industry trends; channel insights to Product & Marketing for sharper positioning. 4. Success Metrics (KPIs) ● 40–60 qualified meetings/demos booked per quarter ● ₹20–25 crore qualified pipeline generated annually ● 60 %+ opportunity-to-proposal conversion rate ● CRM hygiene: 100 % of activities & notes logged within 24 hours 5. Candidate Profile Must-Haves ● 3–5 years in SDR / Inside Sales / Lead Generation for IT services, software, SaaS or consulting. ● Demonstrated success selling or prospecting into BFSI, Manufacturing, or Retail/Distribution verticals. ● Working knowledge of digital transformation concepts—cloud migration, application modernisation, managed support. ● Fluent, persuasive English; confident phone & video presence when engaging C-level stakeholders. ● Hands-on CRM experience (Salesforce, HubSpot or Zoho) and data-driven mindset. ● Willingness to flex hours for US time zones when required. Nice-to-Haves ● Exposure to RFI/RFP sales cycles or solution selling frameworks (MEDDPICC, SPIN). ● Familiarity with sales-enablement tools (ZoomInfo, Apollo, Outreach). ● Bachelor’s in Business / IT; MBA a plus. Personal Traits Hungry, curious, organized, and resilient. You enjoy turning “never heard of you” into “let’s schedule a demo next week”. What Makes Fristine Different? ● Growth Stage Energy: Work directly with leadership on high-impact deals in India and the US. ● Tech-Fluent Culture: Collaborate with solution architects obsessed with innovation, not just buzzwords. ● Talent Investment: Dedicated budget for certifications (AWS, Azure, Zoho) and world-class sales training. ● Recognition That Counts: Quarterly “President’s Club” for pipeline heroes, wellness perks, and a culture that celebrates effort as much as wins.