We are seeking a strategic and hands-on Marketing Manager with a proven track record in SaaS marketing, especially in customer marketing initiatives such as customer engagement, advocacy, retention, and lifecycle marketing. This individual will play a key leadership role in driving our marketing strategy while managing and mentoring a team of talented marketers. You will report to the Head of Marketing and work cross-functionally with Sales, Customer Success, and Product.
What You’ll Be Doing
Strategic Leadership
- Own and evolve the overall marketing strategy in alignment with company goals.
- Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies).
- Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals.
Team Management
- Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.).
- Foster a performance-driven, collaborative, and innovative team culture.
- Ensure timely delivery of campaigns, content, and performance reports.
- Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production.
Campaign Planning & Execution
- Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers.
- Optimize lead nurturing workfl ows to move prospects through the funnel effi ciently.
- Own marketing automation workfl ows and CRM integration to support customer communication and engagement.
Collaboration & Cross-functional Alignment
- Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates.
- Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets.
- Lead initiatives to collect and showcase customer stories, testimonials, and success metrics.
- Align campaign objectives with company OKRs and track performance accordingly.
Analytics & Optimization
- Defi ne and track KPIs across all campaigns and channels, including customer engagement metrics.
- Analyze performance data and translate insights into actionable strategies.
- Manage marketing budgets and ensure ROI from campaigns and tools.
Qualifications
- 11–15 years of marketing experience, preferably in B2B SaaS.
- Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams.
- Strong experience in customer marketing and lifecycle marketing.
- Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.).
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Excellent communication skills — both written and verbal.
- Analytical mindset with a data-driven approach to decision-making.
- SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred.
Skills: saas marketing,b2b saas,marketing strategy,retention,team management,advocacy,customer marketing,marketing automation,campaigns,lifecycle marketing,customer retention,customer engagement,saas,crm integration,leadership,communication,marketing,data analysis,multi-channel marketing,multi-media marketing campaigns,project management,crm
