Principal Analyst - Social listening and Consumer Insights

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Title: Principal Analyst - Social listening and Consumer InsightsLocation: BangaloreReporting to: Manager - Digital Marketing

• Purpose of the role
  

• Key tasks & accountabilities
• Lead the development and refinement of insight frameworks that integrate social listening, digital conversation data, and relevant marketing datasets (e.g., campaign performance, media engagement, review platforms).
• Serve as the SME for constructing sophisticated query logic, taxonomies, and tagging frameworks to uncover meaningful patterns in social and digital conversations.
• Partner with marketing, consumer insights, data science, and brand teams to co-create strategies that link consumer sentiment to business decisions and brand performance.
• Translate complex, multilingual and cross-platform data into strategic narratives, enabling executive-level and operational stakeholders to take informed actions.
• Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making.
• Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives.
• Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups.
• Govern data quality standards, sentiment calibration, and query optimization to ensure all insights delivered are accurate, relevant, and scalable.
• Consult on campaign measurement frameworks using earned and digital conversation signals to assess impact and inform future planning.
• Champion a holistic, consumer-centric view - connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors.
• Guide the integration of insights across touchpoints such as social, search, digital shelf, and online reviews to identify emerging trends, pain points, and opportunities.
• Train and mentor analysts and insight teams on advanced listening and analytics methodologies, fostering a global insights community of practice.
• Proactively monitor digital and cultural trends, competitor activity, and consumer movements across markets, providing early warnings and strategic foresight.
• Lead the evaluation and onboarding of listening tools and platforms as needed, ensuring they meet evolving business and technical requirements.
• Ensure alignment with enterprise data governance, privacy standards, and global collaboration protocols.
• Manage stakeholder expectations through regular status updates, business reviews, and collaborative working sessions.
• Qualifications, Experience, Skills
  

Level Of Educational Attainment Required

• Bachelor’s or Master’s degree in Marketing, Business, Digital Analytics, Behavioral Sciences, or a related field.
  

Previous Work Experience

• 4 - 8 years of experience in social listening, consumer insights, social media marketing or digital research roles, with a proven track record of applying insights to influence business and brand strategy.
• Expertise in leading social listening platforms (e.g., Brandwatch, Emplifi, CreatorIQ, GWI, Cision, Google Trends, MeltWater) and strong proficiency in Boolean logic and taxonomy design.
• Demonstrated experience working with both unstructured (social media, forums, reviews) and structured data (survey, campaign, digital KPIs).
• Strong analytical acumen with ability to synthesize disparate datasets into clear, actionable business insights.
• Proven ability to influence senior stakeholders and communicate complex findings in a compelling, business-oriented narrative.
• Prior experience mentoring analysts and building internal capabilities through training, coaching, and tool enablement.
  

Skills & Technical Competencies

• Strong understanding of digital ecosystems - Facebook, Instagram, X (formerly Twitter), YouTube, Reddit, review sites, dotcom - and how consumers engage across them.
• Familiarity with consumer journey mapping, campaign evaluation, and perception tracking using social and digital signals.
• Experience managing large-scale, multilingual, cross-market listening initiatives with cultural nuance and local relevance.
• Adept at using visualization tools such as PowerPoint, Power BI, Tableau, or Looker Studio to bring data stories to life.
• Strategic thinker with a passion for consumer behavior, digital culture, and innovation in the insights space.
• Self-starter with high accountability, a strong sense of ownership, and the ability to work independently and across teams.