Job Requirements
Position: Head Product & Program - New Economy GroupDepartment: Business Function > Wholesale Banking > New Economy Group > Product & Program
Job Purpose
'The Head Product & Program-New Economy Group will lead the design, development, execution, and monitoring of products, propositions, and strategic programs targeted at mature, growth-stage startups and new economy clients across India. The objective is to build industry-leading, relevant, scalable solutions that make the bank the preferred banking partner for funded and scaling startups, driving liability growth, transaction volumes, lending opportunities, and ecosystem positioning. Directionally, build a “business profitability report” as though it was a ring-fenced P&L - own and drive the same.
Roles & Responsibilities
'1.Product Strategy and Development
- Build and execute a comprehensive product roadmap for the New Economy Group, aligned with the needs of growth-stage startups (Series A and beyond).
- Lead market research and benchmarking to identify product gaps and opportunities across:
- Transaction banking
- Liability products
- Lending products tailored for growth-stage startups (e.g., revenue-based financing, venture debt enhancements, working capital solutions)
- Treasury and FX solutions
- Own end-to-end product lifecycle management, including conceptualization, design, system development coordination, pricing strategy, pilot testing, and full-scale rollout.\
- Ensure customer-centric design principles in product development, factoring the evolving needs of scaling startups.
2️ Strategic Program Management
- Conceptualize and drive strategic programs that enhance the bank’s positioning within the growth-stage startup ecosystem, including:
- Dedicated growth-stage portfolio management frameworks
- Co-creation partnerships with VCs, accelerators, and ecosystem stakeholders\
- Sectoral programs for high-focus industries (e.g., FinTech, SaaS, EV, HealthTech)
- Track and monitor program outcomes, ensuring they align with business objectives for NEG.
3️ Ecosystem Development & Thought Leadership
- Build external partnerships with industry associations, VC/PE firms, founder networks, and government/industry bodies to enhance NEG’s reach and relevance.
- Represent the bank at ecosystem forums, panels, and closed-door roundtables to build thought leadership in growth-stage banking.
- Develop knowledge products, reports, and whitepapers to position the bank as a trusted advisor to growth-stage founders.
4️ Stakeholder Management & Collaboration
Work Closely With
- Sales and Relationship Management teams to drive adoption of products and programs.
- Credit, Risk, and Compliance teams to design risk-aligned product structures for startups.
- Technology and Operations teams to enable seamless product delivery.
- Marketing teams to design go-to-market strategies for product launches.
5️ Portfolio Analytics and Insights
- Track key metrics across the growth-stage startup portfolio:
- Customer acquisition and activation
- Product penetration across segments
- Revenue contribution by product lines
- Churn and retention insights
- Use insights to iterate and refine products and programs for higher effectiveness.
Secondary Responsibilities
'The role brings in the dimension of thought leadership, internal enablement and long term customer pipeline planning, beyond immediate acquisition targets. The ideal candidate must demonstrate strong capabilities in wholesale banking, ecosystem engagement, and strategic platform integration across the startup and tech-enabled business landscape.
Managerial & Leadership Responsibilities
'6️ Team Building & Leadership
- As the function scales, build and lead a dedicated product and program management team for NEG.
- Drive high execution rigor and agility in product development and rollout processes.
Key Success Metrics
'1. CA Acquisition (No of Accounts) 2. CA Balances 2. TD Balances 3. Investment AUM 4. TFX Fees 5. Loan disbursals 6. CMS Mandates 7. Journeys Created 8. Processes DefinedQualifications: Graduate - Any/MBA/CA/CFA or equivalent from a reputed institution.Years of Experience: 10-18 years of experience
