Posted:22 hours ago|
Platform:
On-site
Full Time
Job Title: Field Marketer – India (B2B Tech) Location: India (Bangalore / Mumbai /) Department: Marketing Reports To: Head of Marketing, India Job Summary: As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing. Key Responsibilities: Field Marketing Strategy & Planning Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns. Partner with regional and in-country sales leaders to understand pipeline needs and growth targets. Create localized programs and campaigns to drive awareness, consideration, and conversion. Account-Based Marketing (ABM) Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector. Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach. Work closely with sales teams to drive engagement across buying groups within target accounts. Events & Experiential Marketing Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows. Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking. Build CXO and decision-maker engagement through curated executive experiences. Digital & Social Marketing Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness. Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers. Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring. Content & Messaging Localize global content to suit the Indian market across industries and buyer personas. Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences. Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes. Partner & Channel Marketing (if applicable) Support co-marketing programs with key channel and distribution partners. Jointly host partner webinars, workshops, and campaigns to drive shared pipeline. Ensure proper branding and value messaging across partner-led initiatives. Analytics & Reporting Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores). Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking. Regularly present insights and recommendations to marketing and sales stakeholders. Required Skills and Experience: 5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies. Proven experience in executing integrated field marketing programs in India. Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models). Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing. Expertise in organizing physical and virtual events, managing budgets, and working with vendors. Excellent storytelling and content localization skills. Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization. Experience working cross-functionally with sales, product, and global marketing teams. Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. Knowledge of India’s enterprise IT landscape and buyer behavior. Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.
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