Assistant Manager – Performance Marketing (Digital Learning)

Job Description

Job Purpose We are seeking a data-driven and strategic Assistant Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI. Job Outline 1. Campaign Setup & Management Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn , and other relevant networks. Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages. 2. Performance Optimization Continuously track and analyze key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI . Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement. Drive efficiency through budget pacing and reallocation based on real-time data insights. 3. Reporting & Analytics Build and share periodic campaign reports with actionable insights using Google Analytics, Google Looker Studio, Meta Business Suite , and other tools. Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns. Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner. 4. A/B Testing & Experimentation Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages . Leverage findings to iterate creative strategies and funnel design. 5. Technical Troubleshooting Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs . Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores. 6. Cross-functional Collaboration Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies. Ensure creative assets are performance-oriented and aligned with channel best practices. 7. Market & Competitor Intelligence Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies . Identify white-space opportunities to drive differentiation and market penetration. 8. Trend Monitoring & Upskilling Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends. Evaluate and adopt emerging tools and platforms for media buying and measurement Qualifications Bachelor’s/Master’s degree in Marketing, Business, Technology or a related field. 5+ years of experience in performance marketing , ideally in B2C/B2B digital-first brands. Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn . Strong grasp of analytics platforms such as GA4, Looker Studio, HubSpot, Mixpanel, or Tableau . Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms . Advanced Excel/Sheets skills for data manipulation and reporting. Experience with marketing automation or CRM platforms is a plus. Strong communication and project management skills. Key Responsibilities and % Time Spent Campaign Planning & Strategy - 20% Creative Coordination - 20% Performance Monitoring & Optimization - 40% Reporting & Insights - 20% Total Time Spent on All Responsibilities - 100%