About TVS / Who are we?
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.
For more information, please visit www.tvsmotor.com.
Job Title / Role: Senior Digital Product Owner
Department: D&AI
Section: Connected Service_D&AI - P360,EV,Commercial
Office Location: Electronic City (Territory)
Education Qualification: BE/B.Tech/M.Tech/MBA
Required Experience: 7 to 10 years
Position Reports to: Senior Divisional Manager
About the Department / Vertical/ Section
Digital and AI is a key function at TVS Motor which is leading digital transformation infused with AI across TVS Motor and group companies globally. We are creating and enhancing digital native experiences for our customers, partners and colleagues leveraging the best of technologies and algorithms to differentiate and personalize user experience thereby earning the right to be in their daily life and creating a competitive differentiation in the marketplace. Agile, open source, DevSecOps, distributed cloud, pubsub messaging, data scalability, extended reality, Internet of things, MACH architecture, Total experience, sustainable technology, responsible AI and several others are not buzzwords but business archetypes we work with every day! Do you want to engage and lead digital and AI transformation in global mobility? Look us up
Position description:
TVS Motor Company is a large OEM and has been in the business of enabling mobility solutions for several decades now. In the current decade one of our pivotal growth levers is to build new technologies through electric & connected mobility, Digital Commerce, AI, Sustainability, and Innovation in how current and future users will access daily mobility.
When you work here, you’re connected to a community of innovative, empowered employees working together to solve the most critical mobility challenges. Our immediate goal is to offer world-class mobility services through best in category vehicle and software products leveraging the best of AI, Digital Commerce, and Connected Technology.
We are looking for a Product Manager to join our growing D&AI team to oversee the development of software, data and AI products from start to finish to ensure they meet the end-user’s needs and preferences.
What is the leadership like for this role? What is the structure and culture of the team like?
We are a team of adaptive, agile, and customer-obsessed individuals with a passion for continuously identifying and solving challenges in the mobility industry. We are committed to building and establishing a product that solves for the customer’s best interest over all other goals. In order to achieve this we regularly review our work through weekly cadences, regular workshops to brainstorm on strategic projects, and annual OKR-setting offsites to keep setting and smashing new goals!
This position leads a team for Product owners and works towards maximising the value out of the team by continuously participating at ground level in all projects. The product manager also regularly reviews her/his work with the business leadership team and uses the opportunity to showcase the achievements of the team as well as clear bottlenecks for GTM. Previous experience in product leadership roles will be beneficial.
Primary Responsibilities:
- Your primary contribution to the business will be to design and own the product vision & roadmap with a short term and long term vision of how your product will fuel business growth
- Demonstrate your Business acumen by balancing the commodities of time, resources, and budgets required for the product you will craft.
- Articulate the vision of products to leadership at TVS by translating business vision to a product roadmap.
- Define the right KPI framework and identify the right metrics to measure the success of your product and contribution to business growth
- Demonstrate the ability to ship features to market quickly in accordance with business urgencies, crisis projects, and changing market and consumer trends in a prioritised manner that caters to both
- Continuously study and identify growth opportunities for the your business and product vertical and bring them into your product roadmap
- Drive continuous improvement of project processes – methodology, templates, best practices etc. based on lessons learned from previous projects
- Direct and monitor work efforts on a daily basis, identify resource needs, perform quality review and escalate functional, quality, and timeline issues appropriately
- The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?
- The Product manager will define the why and when of the product in partnership with business stakeholders, and will co-own what and how in partnership with the design, engineering & analytics counte
- Be in an instrumental part of all stages in the SDLC and steer the team towards an efficient outcome.
- Conduct customer discovery phases and synthesize the market information to a product roadmap.
- Perform competitive analysis and benchmarking to chart out differentiating features required for the digital product
- Identify quick wins, build MVP and validate with customers for concept ideation through user-calling.
- Take lead of scrum teams, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project
- Actively collaborate with technical teams, invite them for user-research, remove bottlenecks
- Work with internal and external stakeholders to analyse needs and align the product roadmap to strategic goals
- Systemically evaluate vendors, help enable build or buy decisions, time to market for the product.
Additional Responsibilities:
- Overall, 7-10 years of experience.
- Bachelor’s degree in engineering or MBA from a premium institute
- At least 5+ years of experience in Product management or product manager role
- Completed certification or a diploma program in digital product management. Excellent knowledge of user-centred design thinking principles, Ability to work with large cross-functional teams
Functional competency
Project Management:
- Develop and execute project plans, timelines, and budgets for international digital projects.
- Define project scope, objectives, and deliverables, and ensure alignment with business goals.
- Monitor project progress, identify potential risks, and implement effective mitigation strategies.
- Foster clear and timely communication with team members and stakeholders to ensure project success.
User Experience and Testing:
- Champion user-centric design principles throughout the product development lifecycle.
- Conduct usability testing, user feedback sessions, and A/B testing to optimize product performance and user satisfaction.
- Iterate and improve products based on user insights and data-driven decisions.
Digital Marketing and Launch:
- Collaborate with the marketing team to plan and execute digital product launches and marketing campaigns.
- Develop compelling product messaging and value propositions to resonate with target audiences.
- Monitor digital product performance, track KPIs, and analyse user behaviour to inform marketing strategies.
Stakeholder Management:
- Build and maintain strong relationships with internal and external stakeholders, including technology partners, vendors, and international teams.
- Ensure alignment of project objectives with stakeholder expectations.
International Market Strategy (Good to have):
- Analyze international markets to identify digital trends and opportunities.
- Develop strategies for entering new markets, considering cultural, linguistic, and regulatory considerations.
- Work closely with regional teams to adapt digital products for specific market needs.
Behavioral competency
- Communication
- Interpersonal relationship
- Rigor in execution
- Personal leadership
- People Leader ship
- Customer centricity
- Business Acumen
- Emotional intelligence
- Managing & Leading Change
- Long term prospective
