Company Description
Gemius Studios is an Independent Integrated Marketing Agency with over a decade of experience in helping brands achieve their goals through creative communications, campaigns, and community building. We specialize in various verticals, including Brand Strategy, Creative Communications, Content Production, Digital Discovery, Brand Experiences, and Media Planning. Our mission is to help brands get discovered and achieve their desires through innovative and effective marketing solutions.
Role Description
This is a full-time, on-site role for a Business Development Manager for Production Services at our Mumbai office. The Business Development Manager will be responsible for identifying new business opportunities, building and maintaining client relationships, and developing strategic partnerships. Day-to-day tasks include prospecting, proposal development, negotiating contracts, and ensuring client satisfaction. The role requires collaboration with the internal team to deliver high-quality services and solutions that meet client needs and drive business growth.
I. Strategic Production-Led Growth
Production Capability Mapping & Market Alignment:
Proactively identify market opportunities and client needs that align with and can significantly leverage the agency's current and developing production capabilities (e.g., advanced video production, animation, AR/VR experiences, high-volume content creation, specialized digital asset development, experiential builds).- Conduct in-depth analysis of competitors' production offerings and identify areas where the agency can differentiate and excel, particularly within the Surat, Gujarat, and broader Indian markets.
Specialized Lead Generation:
Develop and implement targeted business development strategies to attract clients specifically seeking high-quality, integrated production solutions. This includes identifying industries, brands, or projects known for high production values or complex execution needs.- Engage in strategic networking, participate in relevant industry events (e.g., film festivals, digital production summits, creative technology expos) and leverage digital platforms to generate leads for production-heavy projects.
II. Production-Centric Client Acquisition & Solutioning
Advanced Production Scoping & Solutioning:
Lead discovery conversations with prospective clients, deeply probing their creative vision, technical requirements, and production objectives.- Collaborate intensely with internal Creative, Technical, and Production teams to design innovative, integrated marketing solutions where the agency's production prowess is a key differentiator.
Develop highly detailed production plans, timelines, and resource allocations for complex projects, ensuring full transparency on process and deliverables.
Articulate the technical depth and creative execution capabilities of the agency's production arm, showcasing past successes and future possibilities.
Value-Based Proposal Development (Production Focus):
Prepare comprehensive proposals that clearly highlight the agency's production methodologies, quality control processes, technological advantages, and the tangible value delivered through superior execution.- Accurately cost and present detailed budgets for production-heavy campaigns, justifying investment based on quality, efficiency, and ROI.
- Negotiate production scope, deliverables, timelines, and budgets with clients to secure profitable new business while setting realistic expectations for execution.
III. Production Optimization & Internal Synergy
Internal Production Resource Maximization:
Continuously assess internal production capacity (studio space, equipment, specialized talent like videographers, animators, developers, editors) and identify opportunities to maximize utilization through new business wins.- Provide critical market feedback to the Head of Production and agency leadership to inform investment in new equipment, software, or talent development to enhance production capabilities.
Vendor & Partnership Management for Scale:
Identify, vet, and establish strategic partnerships with specialized external production vendors, freelancers, and technology providers (e.g., AR/VR developers, specific animation studios, sound engineers) to augment internal capabilities for large or niche projects.- Negotiate favorable terms with these external partners to ensure cost-effectiveness and quality for client projects.
Seamless Production Handoff:
Ensure a meticulous and comprehensive handover of new projects to the internal production and account management teams, providing all necessary context, client expectations, technical specifications, and budget details.- Maintain ongoing communication with project teams during execution to ensure alignment with the initial sales vision and client expectations.
IV. Thought Leadership & Industry Presence
Showcasing Production Expertise:
Actively contribute to and present agency case studies, reels, and thought leadership content that specifically highlight successful, complex, and innovative production projects.- Represent the agency as an expert in integrated marketing production at relevant industry forums, workshops, and client events, particularly those focused on creative execution and technology.
Market Intelligence for Production Innovation:
Monitor competitor activities, emerging production technologies, and changes in client demands related to marketing asset creation and campaign execution.- Share actionable insights with the agency leadership to drive continuous improvement and innovation in production services.
Qualifications
- Experience in business development, client relationship management, and strategic partnerships
- Strong understanding of production services, including Content Production and Creative Communications
- Excellent communication, negotiation, and presentation skills
- Ability to work collaboratively with cross-functional teams
- Proven track record of achieving sales targets and driving revenue growth
- Bachelor's degree in Business, Marketing, Communications, or related field
- Experience in the marketing or advertising industry is a plus
