PPC Manager

📍 Location: 3rd Floor, F3, Ryan Tower, Technology Corridor, Near Trident Academy, Chandaka Industrial Estate, Infocity, Chandrasekharpur, Bhubaneswar, Odisha – 751024 🏢 Company: Threatsys Technologies Private Limited 🏢 About the Company Threatsys Technologies Private Limited is a forward-thinking cybersecurity company headquartered in Bhubaneswar, India. We specialise in delivering comprehensive, tailored cybersecurity solutions to businesses, government agencies, and institutions. Our expertise includes Vulnerability Assessment & Penetration Testing (VAPT), Security Operations Centre (SOC) services, threat intelligence, incident response, cloud and network security, and cyber forensics. At Threatsys, we combine advanced technologies with deep industry knowledge to help organisations identify vulnerabilities, respond swiftly to incidents, and build resilient security postures. Our mission is to empower clients to confidently protect their digital assets and maintain trust in an increasingly complex cyber landscape. Educational Qualifications: Bachelor’s Degree in: • Marketing • Advertising • Business Administration • Digital Media • Or a related field Optional but Beneficial: Master’s Degree in Digital Marketing, Data Analytics, or Advertising Professional Certifications (Optional but Valuable): • Google Ads Certification • Meta (Facebook) Blueprint Certification • HubSpot Inbound Marketing Certification • SEMrush or Ahrefs Certification • LinkedIn Learning or Coursera certifications in Paid Media & PPC Required Experience: 2–5 years of experience in: • Managing and optimising paid search (Google Ads), display, and social media campaigns • Conducting keyword research, A/B testing, and audience targeting • Budget management, reporting, and campaign scaling • Working with cross-functional teams including content, design, and web Core Responsibilities: • Plan, create, and manage PPC campaigns across Google Ads, Bing, Meta, LinkedIn, and other platforms • Conduct thorough keyword research and competitor analysis • Develop and test ad creatives and landing page strategies • Optimize campaigns for maximum ROI using data-driven decisions • Track KPIs, generate reports, and provide actionable insights • Manage daily budget pacing and bid strategies • Collaborate with SEO, content, and design teams to align campaigns with broader marketing efforts • Stay current with PPC trends, algorithm changes, and best practices Tools & Technical Skills: Advertising & Analytics Platforms: • Google Ads, Bing Ads, Facebook/Meta Ads, LinkedIn Ads • Google Analytics, Google Tag Manager, Data Studio • SEMrush, Ahrefs, Moz, Ubersuggest • CRM platforms like HubSpot or Zoho Additional Tools: • Microsoft Excel / Google Sheets for performance tracking • Canva, Figma, or Adobe tools for ad creatives (basic familiarity) • Slack, Trello, Notion, or MS Teams for communication and task management Soft Skills: • Analytical and critical thinking • Creativity and attention to detail • Strong verbal and written communication • Strategic mindset with an ROI-focused approach • Adaptability and time management Knowledge of PPC & Digital Functions: • Paid search and programmatic advertising • Campaign segmentation, targeting, and remarketing • Funnel optimization and customer journey mapping • Conversion tracking, attribution models, and goal setting • Budget planning and forecasting Show more Show less