Performance Marketing Manager

This role is for one of the Weekday's clients

Salary range: Rs 2200000 - Rs 2400000 (ie INR 22-24 LPA)

Performance Marketing Manager

Requirements

Key Responsibilities

2. Paid Media Management

3. Analytics & Optimization

4. Customer Funnel Optimization

5. Collaboration & Coordination

6. Reporting & Strategic Insights

7. Market & Audience Research

8. Compliance & Best Practices

• Campaign Strategy & Planning
• Develop and execute comprehensive performance marketing strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, Bing, and programmatic platforms.
• Define and track clear KPIs including CAC, ROAS, CTR, and conversion metrics.
• Plan audience-specific campaigns across the funnel to maximize reach, relevance, and efficiency.
• Oversee budget allocation and ensure spending aligns with performance targets and campaign goals.
• Conduct keyword research, audience segmentation, and competitive benchmarking to guide strategy.
• Launch and optimize retargeting and dynamic remarketing campaigns to improve conversions.
• Monitor performance using Google Analytics, Meta Ads Manager, and other analytics tools.
• Evaluate and report on metrics such as CAC, ROAS, CTR, and CPL.
• Run A/B tests on creatives, messaging, and landing pages to improve performance.
• Map and analyze the customer journey to identify and address drop-offs and friction points.
• Implement strategies to boost conversion rates throughout the funnel, from awareness to purchase.
• Work cross-functionally with content, design, and sales teams to ensure creative alignment with marketing objectives.
• Manage external partnerships with platforms and networks to boost campaign effectiveness.
• Deliver regular, data-rich reports with insights and recommendations for continuous improvement.
• Use insights to inform long-term marketing strategies and campaign adjustments.
• Analyze market trends and competitor activity to uncover new growth opportunities.
• Refine and expand audience targeting based on insights and data.
• Ensure all advertising complies with platform policies, data protection laws, and digital marketing best practices.
• Stay current with trends in performance marketing, ad technology, and privacy regulations.
  

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Cost Per Lead (CPL)
• Conversion Rate
• Engagement Metrics (e.g., reach, impressions, social interactions)
  

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business, or a related discipline.
• 3-5 years of hands-on experience in performance marketing, with a proven track record of managing paid campaigns across multiple channels.
  

Technical Skills

• Proficient in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
• Strong analytical skills and experience interpreting complex data for strategic decisions.
• Deep understanding of audience targeting, funnel optimization, and ROI-driven marketing.
• Experience with A/B testing, retargeting strategies, and budget management.
  

Soft Skills

• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Creative thinker with a detail-oriented and data-focused mindset.
  

Core Competencies