Performance Marketing Manager

Organizational Overview:

Profile Overview:

Performance Marketing Specialist

Responsibilities:

Plan, execute, and manage performance marketing campaigns across Google (Search, Display, App), Meta (Facebook/Instagram), and LinkedIn.Monitor and optimize bids, budgets, targeting, and creatives to improve ROAS, CPA, CTR, and conversion rates.Track performance using GA4 and provide actionable insights.Collaborate with design, content, and product teams to develop high-performing creatives and landing pages.Tailor messaging to resonate with audiences in APAC, America, India, and Africa.Forecast and manage campaign budgets effectively.Stay current with ad platform updates and industry trends.Own lead generation targets and optimize campaigns through rigorous A/B testing.

Key Competencies:

Performance Marketing Expertise:

5+ years of hands-on experience in digital/performance marketing.Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.Proven success in ROI-driven and lead generation campaigns.

Analytical & Technical Skills:

Strong command of GA4, Google Tag Manager, and conversion tracking.Advanced Excel/Google Sheets skills for campaign analysis.Ability to derive insights and optimize strategies based on metrics.

Communication & Collaboration:

Excellent verbal and written communication skills.Ability to work cross-functionally with content, design, and product teams.Comfortable presenting performance insights to stakeholders.

Adaptability & Innovation:

Self-motivated with a passion for digital growth and experimentation.Updated with algorithm changes, ad formats, and targeting trends.Strategic and creative thinker with strong problem-solving skills.

Requirements:

Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).5+ years of relevant performance marketing experience.Proven ability to manage budgets and scale campaigns.Deep understanding of KPIs such as ROAS, CPA, CTR, and LTV.International market exposure (APAC, America, India, Africa) is highly preferred.Experience in hospitality, travel, or SaaS marketing is a strong advantage.Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Labs are required.

Tools & Platforms:

Google Ads Manager:

KPIs & Goals:

ROAS:

Reporting Structure:

Head of Marketing

Work Environment:

Location: