Performance Marketing Manager

Location:

About Us

The Smarketers

Key Responsibilities

SEO Strategy & Execution

• Develop, implement, and manage

  SEO strategies

  tailored to B2B clients, focusing on lead generation, organic growth, and improved search visibility.
• Conduct thorough

  keyword research

  and optimize website content to enhance search rankings and drive quality traffic.
• Perform

  on-page and off-page optimization

  , including link-building strategies, technical SEO audits, and content optimization.
• Collaborate with content, web development, and design teams to ensure

  SEO best practices

  are incorporated across digital assets.
• Monitor and analyze website performance using tools like

  Google Analytics, SEMrush, Ahrefs, and Search Console

  .
• Stay updated on the latest

  search engine algorithms

  and apply changes to improve organic performance.

PPC Campaign Management

• Plan, execute, and optimize

  PPC campaigns

  across platforms including

  Google Ads, LinkedIn Ads, Bing Ads, and Programmatic Advertising

  .
• Specialize in

  Google & LinkedIn retargeting ads

  and

  intent-based advertising

  , ensuring precise targeting and high conversion rates.
• Conduct

  A/B testing

  of ad creatives, audience targeting, and bidding strategies to maximize ROI.
• Manage budgets and bids while ensuring optimal performance and adherence to client goals.
• Create compelling

  ad copies, graphical templates, and landing pages

  optimized for

  B2B lead generation

  .
• Track campaign performance with key metrics like

  CTR, CPC, CPA, and ROI

  across all ad platforms.

Strategic Research & Campaign Planning

• Conduct in-depth research on the

  target audience, Ideal Customer Profile (ICP), personas, and competitors

  to develop data-driven campaign strategies.
• Continuously refine and adjust

  campaign strategies

  based on

  real-time performance analytics

  .
• Implement dynamic strategic changes using insights from data analysis and industry trends.

Reporting & Analytics

• Create detailed

  performance reports

  on SEO and paid advertising campaigns to share with clients and internal stakeholders.
• Use data visualization tools like

  Google Data Studio, Tableau

  , etc., to present

  actionable insights

  and recommendations.
• Implement

  conversion tracking

  and monitor key events like

  form submissions, sign-ups, and downloads

  for accurate reporting.

Collaboration & Client Management

• Work closely with

  account managers and clients

  to understand business objectives and align digital strategies accordingly.
• Manage vendor relationships and oversee third-party partnerships for

  advertising, SEO tools, and paid media platforms

  .
• Educate and consult clients on the latest industry trends, helping them make

  data-driven decisions

  to maximize digital performance.

Requirements

Technical Skills & Certifications

• 3+ years of experience

  as an

  SEO/PPC Manager

  or

  Digital Marketing Specialist

  in a B2B setting.

• Google Ads and Google Analytics certifications

  (preferred).
• Expertise in

  Google & LinkedIn retargeting ads, intent-based ads, and competitor analysis

  .
• Proficiency in SEO & PPC tools such as

  SEMrush, Ahrefs, Moz, Google Tag Manager, and Google Data Studio

  .
• Strong understanding of

  HTML, CSS, JavaScript

  , and

  technical SEO practices

  .
• Advanced skills in

  web analytics, tracking setup, and tag implementation

  .

Expertise in B2B Marketing

• Deep understanding of

  B2B buyer journeys and sales funnels

  .
• Experience handling

  paid search campaigns

  for

  enterprise SaaS, technology, or industrial clients

  .
• Familiarity with

  Account-Based Marketing (ABM)

  and

  lead nurturing tactics

  for B2B audiences.

Soft Skills & Analytical Mindset

• Exceptional

  problem-solving and analytical skills

  with a

  data-driven mindset

  .
• Strong

  communication skills

  for interacting with clients, internal teams, and senior management.
• Ability to

  manage multiple projects

  , prioritise tasks effectively, and meet tight deadlines.
• Excellent

  organisational and time-management skills

  , with high attention to detail.

Why Join The Smarketers?

• Work on

  high-impact digital campaigns

  for leading

  B2B clients

  across industries.
• Opportunity to work with a

  dynamic and collaborative team

  that values

  innovation

  .
• Access to

  advanced digital marketing tools

  and

  continuous professional development

  .
• Competitive compensation,

  flexible work environment

  , and growth opportunities.

data-driven SEO and PPC strategies