Performance Marketing Manager

Key Responsibilities:

Plan, launch, and optimize paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic networks.

Manage performance marketing budgets, ensuring efficient cost-per-acquisition (CPA) and return on ad spend (ROAS).

Analyze performance data and generate reports to track key KPIs, identifying trends and actionable insights.

Collaborate with design, content, and product teams to develop high-performing ad creatives and landing pages.

Run A/B tests on ad creatives, copy, targeting, and landing pages to maximize conversions.

Stay updated on digital marketing trends, platform updates, and competitor strategies.

Recommend and implement strategies for scaling campaigns profitably.

Leverage tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and attribution platforms to assess full-funnel performance.

Requirements:

2+ years of experience in performance or digital marketing (or relevant field).

Proven success in managing and scaling paid marketing campaigns.

Strong analytical skills and proficiency with tools like Google Analytics, Looker Studio, Excel, etc.

Hands-on experience with ad platforms (Google Ads, Meta, LinkedIn Ads, TikTok Ads, etc.).

Job Type: Full-time

Pay: Up to ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Paid sick time
• Provident Fund