Marketing Automations Specialist

About NxtWave

NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

Founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm, in February 2023. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India’s unicorns.

NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 2000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Scale at which we operate on the tech level (as on February 2023)

• 258 Cr+ learning minutes spent
• 26 Cr+ Code Runs
• 4.2 Bn+ API Requests Handled by our servers

Know more about NxtWave: https://www.ccbp.in

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Roles and Responsibilities :

• Marketing Automation:

  Lead marketing automation using platforms like Salesforce, WebEngage, Moengage, HubSpot, Clevertap to enhance customer engagement and streamline campaigns.

• CRM Integration:

  Integrate CRMs (Ex: Salesforce, Zoho) with marketing tools for seamless customer interactions..

• Segmentation & Lead Scoring:

  Implement lead scoring models and customer segmentation strategies for targeted campaigns.

• Campaign Monitoring & Optimization:

  Track campaign performance, providing real-time reports and ensuring alignment with best practices.

• AI Chatbots:

  Develop and manage AI-powered chatbots for lead generation and customer support

• Cross-Functional Collaboration:

  Collaborate with cross-functional teams (e.g., Marketing, Product, Design) to align campaigns with business goals, optimize workflows, and streamline processes through automation tools and AI solutions.

• Industry Trends:

  Stay updated on industry trends and recommend new strategies for campaign improvements and process automations.

• Data-Driven Strategy:

  Analyze customer data to inform future marketing strategies.

• Technical Customization:

  Oversee technical customizations and integrations to support marketing initiatives.

Skills Required :

• Designing event-based automation workflows based on marketing and business logic.
• Strong problem-solving skills and ability to resolve issues across teams with attention to detail.
• Testing and analytical mindset to validate workflows and monitor campaign performance.
• Ability to work with tools like Zapier, Make, and CRM platforms (e.g., Salesforce, Zoho).
• Strong understanding of HTML, CSS, and JavaScript, Python and SQL for customizations and data handling.
• Awareness of GDPR, CCPA, and best practices in data security and compliance.
• Strong communication, stakeholder management, and organizational skills.
• Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced setup.

Work Location :

Working Days :