Growth Marketing Lead

Job Type:

Location:

Relevant Experience:

Requirement

B2B Growth Marketing Lead

The Opportunity

We're transforming how businesses connect and communicate across languages. Our AI-powered multilingual translation solutions are helping Banking & Financial Services, E-commerce, D2C Retail, and Government sectors across India and the Middle East break language barriers. We're at a hyper-growth phase, and we are looking for a seasoned B2B Growth Marketing Lead to accelerate our journey.

This isn't just another marketing role. It's your chance to build something extraordinary from the ground up. You'll be joining as our marketing leader, reporting directly to our cofounder, with the autonomy to create and execute a comprehensive growth strategy that will define our market presence.

What You'll Own

Strategy & Execution

• Design and execute a comprehensive full-funnel marketing strategy mapped to our customers' buying journey, from awareness to advocacy.
• Drive marketing-qualified pipeline generation and build a robust sales pipeline that fuels our growth trajectory.
• Establish us as the go-to AI translation solution in our target markets and create category-defining brand-building initiatives.

Growth & Operations

• Orchestrate integrated multi-channel campaigns across organic and paid digital channels to maximize reach and conversion.
• Develop and execute account-based marketing (ABM) programs targeting high-value prospects in banking, fintech, and e-commerce.
• Build and optimize marketing operations, including lead management, pipeline tracking, and marketing attribution systems.
• Drive website traffic growth and conversion optimization through SEO, content marketing, and user experience improvements.

Cross-Functional Leadership

• Create compelling sales enablement materials, GTM collateral, and enablement programs that empower our sales team.
• Develop partner enablement marketing support for our partner ecosystem and channel program.s
• Collaborate with product and engineering teams on product marketing initiatives to bring new features and solutions to market.
• Lead a high-performing member marketing team as we scale

What You Bring

Experience & Background

• 7-8 years of B2B marketing experience, preferably in high-growth startups within AI/ML, SaaS, Fintech, or Enterprise Software
• Proven track record of driving marketing-qualified pipeline in growth-stage companies ($1-10M+ revenue)
• Regional market expertise in India and the Middle East markets with a deep understanding of local business dynamics.
• Full-stack marketing capabilities spanning demand generation, content marketing, digital campaigns, and marketing operations.

Technical Expertise

• Advanced proficiency in marketing automation platforms like HubSpot for lead nurturing, scoring, and campaign management.
• Strong experience with CRM systems, including HubSpot and Salesforce, for pipeline management and sales alignment.
• Expert-level skills in analytics and insights tools, including GA4, GTM, and marketing attribution platforms.
• Hands-on experience with digital marketin,g including paid advertising platforms, SEO/SEM, and social media marketing.

Leadership & Mindset

• An entrepreneurial mindset that thrives in ambiguous, fast-paced startup environments where you define the playbook.
• Data-driven approach to decision making, using analytics and insights to optimize campaigns and prove marketing ROI.
• Excellent cross-functional collaboration skills, working seamlessly with sales, product, engineering, and customer success teams.
• Team building experience in hiring, developing, and managing high-performing marketing teams.
• Strong written and verbal communication skills with the ability to create compelling content and present to senior stakeholders.
• DIY mindset with resourcefulness to get things done efficiently without always relying on external resources.
• Track record of leaning forward with technology adoption and exploring AI use cases for marketing optimization.
• Strong project management capabilities to coordinate multiple campaigns and initiatives simultaneously.
• Experience in managing multi-skilled marketing team members across different specializations and expertise areas.
• Proven ability to work under pressure and deliver results in fast-paced, deadline-driven environments.

Why This Role Matters

You'll be joining at the perfect inflection point where your contributions will have a massive impact. As our marketing lead, you'll:

• Shape Our Growth Story:

  Your strategies will directly influence our path to Series A and beyond

• Build from the Ground Up:

  Create marketing processes, systems, and team culture that will scale with us

• Drive Market Impact:

  Help businesses break language barriers and expand into new markets

• Lead Innovation:

  Work with cutting-edge AI technology that's reshaping how companies communicate globally

What Success Looks Like

• Conduct comprehensive market and competitive analysis
• Audit current marketing efforts and identify quick wins
• Develop integrated marketing strategy and roadmap
• Establish key metrics, reporting, and attribution frameworks
• Build and optimize full-funnel marketing programs driving consistent pipeline growth
• Establish strong brand presence in target markets and industries
• Scale the marketing team and operations to support accelerated growth
• Create repeatable playbooks for demand generation and customer acquisition

About the Company:

www.devnagri.com

Interested leaders can apply via link

Looking forward to connecting with you soon.