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Growth Marketing Lead

Growth Marketing Lead

Weekday

1 years

2 - 8 Lacs

Bengaluru

Posted:1 week ago| Platform: GlassDoor logo

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Skills Required

marketing scaling experimentation psychology storytelling leadership drive retention strategy consistency design messaging ads seo strategies capture test networks crm analyze content engagement metrics dashboard storyteller vision data planning automation hubspot optimization analytics hotjar

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of our clients

Industry: Operations

Seniority level: Associate level

Min Experience: 1 years

Location: Bengaluru

JobType. : full-time

About the Role

We’re on the hunt for a Growth Marketing Lead who thrives on building brands, scaling performance campaigns, and crafting impactful offline activations. If you live and breathe experimentation, customer psychology, and conversion funnels — while also having a knack for storytelling and brand experience — this role is your stage.

You’ll partner directly with the leadership team to lead multi-channel marketing efforts, shape our brand presence, and drive sustainable growth across acquisition, retention, and engagement.

What You'll Be Driving

Offline & Brand-Led Growth

Conceptualize and execute high-impact offline campaigns: events, trade activations, exhibitions, print media, and local brand integrations.

Develop and own the brand strategy, ensuring consistency in voice, design, and messaging across all touchpoints.

Performance & Digital Marketing

Own paid marketing across platforms (Google Ads, Meta, LinkedIn, etc.) with a clear focus on ROAS and CAC.

Design and implement SEO/SEM strategies to capture high-intent traffic and grow organic visibility.

Growth Experimentation & Funnels

Launch and test new acquisition channels: referral programs, partnerships, affiliate networks, or influencer tie-ups.

Collaborate with product/design teams to optimize landing pages and user flows that boost conversion rates.

Retention & Customer Lifecycle

Build and manage end-to-end CRM and lifecycle marketing: from email to WhatsApp campaigns, loyalty journeys to reactivation loops.

Analyze customer behavior, churn patterns, and LTV drivers to drive repeat business and engagement.

Team & Strategy Ownership

Lead a small but mighty marketing/content team to execute with speed and precision.

Define and track KPIs across acquisition, engagement, and brand metrics — and communicate insights to stakeholders with clarity.

Who You Are

2+ years of experience in growth marketing, preferably with exposure to both offline and digital strategies.

A generalist with a specialist mindset — equally comfortable in a Google Ads dashboard as you are briefing a creative agency.

Experience in interior design, furniture, or construction sectors is a big plus.

Strong communicator and storyteller — able to articulate vision and data with equal impact.

Action-oriented — you don’t just plan, you build and ship.

Comfortable with 6-day workweeks in a startup hustle environment.

Always curious, analytical, and unafraid to get your hands dirty.

Nice-to-Haves (Preferred Skills)

Performance Marketing (PPC, Paid Media)

Brand Campaign Planning & Execution

CRM & Marketing Automation Tools (HubSpot, MoEngage, etc.)

Offline Channel Strategy (Events, BTL, Retail)

Funnel & CRO Optimization (Google Analytics, Hotjar, etc.)

Social Media Campaigns & Influencer Management

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Growth Marketing Lead