Growth Marketing Lead

Location: Andheri West, Mumbai
We’re looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.You’ll own the growth engine end-to-end - Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.

You’ll Thrive Here If

You know your numbers and your narratives - business logic meets ad copy.
You’ve planned media budgets not just by CPMs - but by conversion economics.You’ve scaled campaigns on LinkedIn, Google, and app channels - not just tinkered with them.You can call bluff on vanity metricsYou’re hungry to build, not just manage.You see SEO not just as keywords, but as compounding discovery.You can work lean, fast, and solo - but still think big.

What You’ll Actually Do

B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.
Architect and run media plans that move the needle - across paid search, paid social (LinkedIn first), app marketing and email.Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.Beyond CACs and dashboards - can you spot the signals that shape perception, build pipeline, and drive lasting value?Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.Bonus points if they have an understanding of notification & retention strategy that keep users coming backYou’ll have a lean setup - with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scaleScale organic growth - from content-to-growth analysis to turning minimal media into real traction on social platforms.

The First 100 Days

Day 0–30: Pipeline First. Fast
Build a client acquisition model: reverse-map how many leads we need at each funnel stage to hit the monthly revenue targetDefine ICP (Ideal Client Profile) for our agency and get debriefed on the apps for which we need to run the adsSet up high-conversion landing pages or lead magnets - fast and sharp.Launch LinkedIn Ads and Google Ads targeting ICPs by role, company type, and industry intent.Objective: Secure 10–15 active leads in the pipeline, which the business team will convert, aiming to convert 3–4 within the first 45 days.Day 31- 60: Test & TightenOptimize campaigns by CPL and conversion qualityBuild MOFU assets and retargeting flows to push leads through the funnelStart early-stage testing for app install and retention strategyLock in 5–7 consistent clients and build forward visibilityDay 61–90: When Playbook becomes a systemFormalize weekly performance dashboards - CAC, CPL, ROAS, revenue-per-client.Start building a Growth OS: channel strategy doc, funnel archetypes, landing page libraries, notification frameworks.Train your junior and plan Q2 with forecasted revenue goalsSkills: cost-per-lead models,strategy,media planning,linkedin ads,data analysis,cost-per-download,cost-per-acquisition,cost-per-retention,linkedin,google ads,app acquisition,conversion rate optimization,conversion optimization,app marketing,b2b demand generation,client acquisition model,app,dashboard creation,retention marketing,digital marketing,cost-per-registration,e-commerce performance marketing,revenue,seo,google,growth strategy,b2b sales