Digital Marketing Specialist

3 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth. This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space. The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.

What You Will Do

DIGITAL STRATEGY & CAMPAIGN MANAGEMENT
  • Oversee and execute all digital marketing campaigns including SEO, SEM, display/retargeting, and social media.
  • Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.
  • Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.
CONTENT DEVELOPMENT & OPTIMIZATION
  • Create and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks.
  • Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.
  • Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers.
WEBSITE & SEO MANAGEMENT
  • Maintain and update website content using CMS platforms (e.g. Sitecore, AEM, Drupal).
  • Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance.
  • Ensure website UX, speed, and responsiveness are optimized.
ANALYTICS & REPORTING
  • Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
  • Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking.
  • Collaborating on the analysis of competitor strategies to inform marketing decisions
STAKEHOLDER COLLABORATION
  • Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies.
  • Support product positioning and messaging for both existing and new product launches.
  • Assist with event marketing, including strategy, collateral, and promotions.
MARKETING AUTOMATION & DATABASE MANAGEMENT
  • Oversee marketing automation initiatives to nurture leads and shape market perceptions.
  • Manage database marketing efforts and ensure compliance with company marketing policies.
  • Other duties as assigned.

We Are Looking For

  • Bachelor’s degree in marketing or related field; or equivalent combination of education and experience.
  • 3+ years of hands-on experience in digital marketing, preferably in a B2B environment.
  • Strong knowledge of SEO, PPC, social media, and website management.
  • Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.
  • Excellent written and verbal communication skills.
  • Fluency in English required.
  • Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator) is a plus.
  • Technical acumen in electrical or mechanical domains is preferred.
  • Ability to travel domestically and internationally
  • Ability to work in a collaborative and international team environment.
  • AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.
    AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.

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