Digital Marketing Specialist

Digital Marketing Specialist/Associate

Experience: 3–4 years of digital marketing experience in a B2B IT services or SaaS environment.

Job Location: Bangalore, India

Job Overview:

We are looking for a versatile Digital Marketing Associate with hands-on experience in B2B marketing, specifically for IT service companies. You will play a key role in scaling our inbound lead generation engine and driving multi-channel campaigns that resonate with tech leaders across industries. This role is ideal for someone not limited to a single channel but who understands how SEO, email, content, and campaigns come together to fuel revenue and brand growth.

Key Responsibilities:

● Inbound Marketing & Lead Generation:

• Plan and execute inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders.
• Build bottom-of-funnel content that aligns with decision makers, including blogs, case studies, and landing pages.
• Set up and manage lead capture flows (gated content, CTAs, forms) across key digital touchpoints.
• Coordinate email marketing, social media, and content distribution to amplify visibility and lead capture.

● Campaign & Channel Ownership:

• Execute integrated campaigns across multiple channels (not limited to email and website), focusing on driving qualified traffic and MQLs.
• Collaborate with sales to support sales enablement assets (collateral, brochures, case studies).
• Support webinars for targeted promotion and generate high-quality MQLs.

●* Analytics & Optimization:*

• Use tools like Google Analytics, Google Search Console, and Zoho CRM (or equivalent) to track campaign success.
• Regularly monitor and optimize campaigns for conversion rate, bounce rate, and funnel drop-offs.
• Prepare monthly reports with actionable insights to improve performance.

Requirements:

● Experience: 3–4 years of digital marketing experience in a B2B IT services or SaaS environment.

● Lead Gen Fluency: Understanding of inbound marketing, SEO, conversion funnels, and content strategy.

● Content & Copy: Solid writing skills for long- and short-form content. Experience with landing pages, emails,

and social copy.

● Vendor & Agency Collaboration: Ability to coordinate with external agencies, freelancers, and marketing

vendors to manage deliverables, campaigns, or outsourced content.

● Tools Know-How: Working experience with GA4, Google Search Console, SEO tools (Ahrefs/SEMrush),

LinkedIn Campaign Manager, email automation (Mailchimp, Zojo Marketing, or equivalent).

● Mindset: Self-starter, structured thinker, and growth-driven. Ability to manage multiple campaigns

simultaneously and deliver on timelines.

● Bonus: Experience working closely with sales or account teams to align GTM messaging—familiarity with ICPs

like CTOs, CIOs, or enterprise tech buyers

Job Type: Full-time

Pay: ₹12,215.48 - ₹46,823.97 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person