Digital Marketing Specialist

Job Summary:

We are seeking a skilled and creative SEO/SMO Specialist to manage all search engine optimization and social media optimization activities. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and enhancing brand visibility across social media platforms.

Key Responsibilities:

SEO

• Conduct keyword research and implement on-page SEO best practices.
• Optimize website architecture, content, and meta elements for improved search visibility.
• Perform regular SEO audits and track/report performance using tools like Google Analytics, Search Console, SEMrush, etc.
• Create and execute link-building strategies.
• Monitor and analyze website traffic, search rankings, and trends.
• Collaborate with content and web development teams for technical SEO improvements.

SMO

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage and grow company profiles on platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
• Create and schedule content, including graphics, videos, and text.
• Monitor social media metrics and adjust strategies accordingly.
• Engage with followers, respond to comments, and manage community interaction.
• Run and optimize paid social media campaigns when needed.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in SEO/SMO or digital marketing.
• Familiarity with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong knowledge of social media platforms and trends.
• Excellent writing, communication, and analytical skills.
• Basic understanding of HTML/CSS is a plus.

Preferred Qualifications:

• Certification in Google Ads, SEO, or Social Media Marketing.
• Experience with CMS platforms like WordPress.
• Ability to work independently and collaboratively in a fast-paced environment.

Job Type: Full-time

Pay: ₹12,481.13 - ₹30,628.46 per month

Benefits:

• Provident Fund

Work Location: In person