Business Development Officer (BDO), Healthcare

Job Description

Job Title: Business Development Officer(BDO), Healthcare Location: Calicut, Kerala Job Type: Full-Time Salary: ₹25,000 – ₹35,000 per month (based on experience) Apply with CV: careers@lyxaa.com About Lyxaa Lyxaa is a futuristic health optimization and longevity startup focused on prevention, personalization, and measurable outcomes. We combine advanced diagnostics like epigenetic and gut microbiome analysis with IV nutrition, wearables, and non-invasive therapies. All our services are medically supervised, evidence-based, and designed with the highest standards of safety and scientific validation. We make future-ready wellness accessible, transparent, and convenient with the help of Ai and other emerging technologies for those who prioritize living healthier, longer lives. Our Core Values: 1. Preventive & Personalized Health Optimization We believe in a shift from reactive care to proactive, preventive healthcare. Our protocols are personalized, scientifically designed, and evidence-based, focused on optimizing long-term health outcomes. 2. Innovation, Technology & Continuous Scientific Advancement Our foundation is built on innovation and cutting-edge technology. We stay at the forefront of science through continuous learning and by applying the latest research in longevity and health optimization. 3. Uncompromising Safety, Scientific Validation & Medical Oversight We uphold the highest standards of safety, clinical validation, and regulatory compliance. All services and products are backed by scientific evidence and offered under licensed medical supervision. 4. Longevity as an Accessible, Wellness-Driven Lifestyle We are not just a healthcare company—we promote longevity as a lifestyle. Our goal is to make advanced wellness accessible and affordable for forward-thinking individuals and health-conscious communities who prioritize living their healthiest, happiest lives. 5. Measurable Outcomes, Continuous Monitoring & Customer-Centric Design We are committed to delivering measurable, impactful results. Our ecosystem is designed for continuous monitoring, actionable insights, and the highest level of convenience for our customers. 6.Transparency in Everything We Do! We maintain full transparency in everything we do—from the science behind our protocols to the source of our products and the clarity of our pricing—ensuring trust at every step. Role Overview As our first Business Development Officer, you will own both retail customer growth and corporate/clinical partnerships. Reporting to the Founder, you will devise and execute strategies that drive new client acquisitions, establish tie-ups with corporates, hospitals, clinics, and practitioners, and collaborate with telecalling and marketing teams to convert leads into revenue. Key Responsibilities 1) Strategic Growth & Lead Generation Develop and implement a blended B2C and B2B growth plan to meet monthly and quarterly revenue targets. Source new individual customers through digital channels, events, and referral programs. Prospect corporate clients—HR wellness programs, insurance providers, gyms and senior-care facilities—and qualify opportunities. 2) Partnership Development Identify, negotiate, and close tie-ups with hospitals, diagnostic centers, clinics, and independent healthcare practitioners. Draft and finalize MOUs, service-level agreements, and volume-pricing packages for bulk or subscription-based services. Nurture ongoing relationships, coordinate joint marketing efforts, and ensure service delivery meets partner expectations. 3) Sales Execution & Team Coordination Work closely with the telecalling executive to follow up on warm leads, confirm appointments, and drive bookings. Partner with the marketing team to develop targeted campaigns, sales collateral, case studies, and digital promotions. Conduct on-site and virtual presentations, product demos, and wellness workshop pitches for both retail and corporate audiences. 4) Client Relationship Management Serve as the primary point-of-contact for high-value clients and partners, ensuring seamless onboarding and post-service follow-up. Organize weekly, monthly and quarterly business reviews and feedback sessions to gather insights and strengthen retention. Implement referral and loyalty programs to encourage repeat business and word-of-mouth growth. 5) Market Analysis & Reporting Continuously monitor industry trends, competitor offerings, and regulatory developments in preventive health and longevity medicine. Maintain and update the CRM pipeline with accurate lead statuses, sales forecasts, and conversion metrics. Prepare and present weekly and monthly performance reports—covering lead generation, conversion rates, partnership health, and revenue outcomes—to senior leadership. 6) Cross-Functional Collaboration Coordinate internally with operations, nursing, diagnostics, and logistics teams to ensure capacity planning and smooth service execution. Liaise with finance and the external CA firm to ensure timely invoicing, billing accuracy, and cash collection. Requirements Education: Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or related field. MBA/PG Diploma in Marketing or Sales is a plus. Experience: 3–5 years in business development, sales, or strategic partnerships—ideally in healthcare, diagnostics, or corporate wellness. Skills: Proven track record of meeting or exceeding sales targets in B2C and B2B contexts. Strong relationship-building and negotiation skills. Proficiency in CRM tools (e.g., Zoho, Salesforce) and Microsoft Office (Excel, PowerPoint). Excellent presentation, proposal writing, and verbal communication skills. Analytical mindset with the ability to translate data into actionable insights. Attributes: Self-driven, target-oriented, and comfortable with field travel across Kerala. High level of professional integrity, attention to detail, and customer focus. Passion for health innovation and a creative approach to problem-solving. Why Join Lyxaa? Play a key role in scaling a futuristic health-tech brand from its early days. Competitive pay plus performance-linked incentives. Staff access and discounts to Lyxaa’s services and products. A collaborative, innovation-driven culture that values well-being, creativity, and impact. Clear pathways for career advancement into senior leadership roles. How to Apply Please email your CV and a brief cover note outlining relevant achievements to careers@lyxaa.com with the subject line: Application – Business Development Officer – [Your Name] Join the science of longevity. Represent the future of healthcare. Welcome to Lyxaa.