Social Media Manager

We are seeking a highly creative and strategic Social Media Manager to join our dynamic team. This role is critical to our client success and requires a professional who can not only execute exceptional social media campaigns but also serve as a strategic partner in client retention and long-term brand vision development. The ideal candidate will combine creative excellence with strategic thinking to build lasting relationships with our clients while delivering outstanding social media results.

Key Responsibilities of Social Media Manager:-

Client Relationship & Retention Management:

• Primary Focus: Develop and maintain strong relationships with assigned clients to ensure high retention rates and long-term partnerships
• Build trust and credibility through consistent delivery of exceptional social media results
• Conduct regular client check-ins, strategy reviews, and performance presentations
• Proactively identify opportunities to expand services within existing client accounts
• Address client concerns promptly and professionally to maintain satisfaction levels
• Serve as the primary point of contact for social media-related client communications

Strategic Brand Vision Development:

• Core Responsibility: Create comprehensive long-term social media visions (6-24 months) for client brands that align with their business objectives
• Develop brand positioning strategies that differentiate clients in their respective markets
• Design integrated social media roadmaps that support overall brand growth and market expansion
• Conduct competitive analysis and market research to inform strategic recommendations
• Present vision documents and strategic plans to clients with clear timelines and expected outcomes
• Continuously refine and adapt strategies based on market trends and performance data

Creative Content Strategy & Execution:

• Lead creative ideation sessions and develop innovative content concepts that capture audience attention
• Design and implement content calendars that balance brand messaging, engagement, and promotional objectives
• Oversee the creation of high-quality visual content, including graphics, videos, stories, and interactive posts
• Ensure all content aligns with brand guidelines while pushing creative boundaries
• Collaborate with design and video teams to produce compelling multimedia content
• Stay ahead of social media trends and integrate emerging formats and features into campaigns

Platform Management & Optimization:

• Manage and optimize social media presence across all major platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
• Develop platform-specific strategies that leverage each channel's unique strengths
• Monitor and respond to comments, messages, and mentions in a timely and brand-appropriate manner
• Implement social listening strategies to track brand sentiment and industry conversations
• Coordinate influencer partnerships and collaboration campaigns
• Execute paid social media campaigns with focus on ROI optimization

Analytics & Performance Management:

• Track, analyze, and report on social media performance metrics and KPIs
• Provide monthly performance reports with actionable insights and recommendations
• Use data-driven insights to optimize content strategy and improve engagement rates
• Monitor competitor performance and identify opportunities for competitive advantage
• Present campaign results to clients with clear explanations of impact on business objectives
• Continuously test and refine strategies based on performance data

Required Qualifications:

• Minimum 3+ years of proven experience

   in social media management within an agency or brand setting, handling multiple client accounts with a track record of client retention and growth.

• Strong strategic expertise

   in developing and executing long-term social media strategies across diverse industries, aligned with brand positioning and marketing goals.

• Creative flair with a strategic mindset

  , demonstrated through a portfolio of engaging campaigns, content ideation, and measurable business results.

• Excellent copywriting and visual storytelling skills

  , with the ability to adapt tone and content style to suit varied brand voices and current design trends.

• Technical proficiency in leading tools and platforms

  , including Meta Ads, LinkedIn, Instagram, Canva, Photoshop, Hootsuite, Sprout Social, and analytics platforms like Google Analytics and native insights.

• Solid understanding of SEO, influencer marketing, and content optimization

  , ensuring maximum reach, engagement, and campaign effectiveness.

• Exceptional communication and client-facing skills

  , with experience in consultations, presentations, and managing long-term client relationships.

• Strong problem-solving abilities and accountability

  , consistently meeting deadlines, managing expectations, and delivering high-quality results under pressure.

Preferred Qualifications

1. Bachelor's degree in Marketing, Communications, Advertising, or related field
2. Experience working specifically with D2C brands and e-commerce businesses
3. Knowledge of video editing and motion graphics
4. Certification in social media marketing or digital advertising
5. Experience with marketing automation tools and CRM systems
6. Understanding of conversion tracking and attribution modeling

Key Performance Indicators (KPIs):

• Client Retention Rate

  : Maintain 90%+ client retention rate across assigned accounts

• Account Growth

  : Achieve 25%+ growth in social media followers and engagement for client accounts

• Strategic Deliverables

  : Deliver comprehensive brand vision documents for 100% of assigned clients

• Campaign Performance

  : Meet or exceed agreed-upon KPIs for all social media campaigns

• Client Satisfaction

  : Maintain high client satisfaction scores through regular feedback assessments

What We Offer

• Salary

  : Competitive, aligned with industry standards.

• Performance Bonuses

  : Quarterly bonuses based on client retention and campaign success

• Professional Development:

  Training opportunities, conference attendance, and certification support

• Creative Freedom

  : Opportunity to work on diverse brands and implement innovative strategies

• Growth Opportunities:

  Clear career progression path with leadership opportunities

• Modern Work Environment

  : Collaborative workspace with latest tools and technologies