Senior Performance Marketing Manager

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Job Type:

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Salary: Skill/Performance/Experience based

Job Overview

Performance Marketing Specialist

Key Responsibilities

1. Media Planning & Execution

• Develop platform-specific, high-impact media plans across Google Ads (Search, Display, Discovery, YouTube), Meta Ads, and LinkedIn Ads.
• Execute end-to-end campaign setups including audience segmentation, ad creatives alignment, bid strategy configuration, and budget pacing aligned with project sales cycles.
• Own the entire

  lead generation funnel

  , with deep focus on

  cost per qualified lead (CPQL)

  and

  conversion to site visit & booking

  .

2. Advanced Retargeting & Funnel Building

• Design and implement

  multi-touch retargeting frameworks

  using custom audiences, dynamic product ads, CRM integrations, and behavioral segmentation.
• Build

  sequential remarketing flows

  using first-party data, pixel events, CRM data syncing (HubSpot, Salesforce, Zoho), and lead scoring models.
• Leverage Google’s Enhanced Conversions and Facebook’s Conversion API to track offline conversions and close the attribution gap.

3. Programmatic & AI Integration

• Implement

  programmatic media strategies

  via Display & Video 360 or other DSPs (if applicable) to target high-intent real estate buyers.
• Integrate

  AI tools

  (ChatGPT for ad copy generation, Midjourney/DALL·E for creative assistance, and predictive modeling via ML platforms like BigQuery ML or Data Studio AI).
• Use

  performance automation scripts

  in Google Ads (e.g., budget pacing alerts, anomaly detection) and

  custom rules in Meta

  for bid/budget optimization.

4. Analytics & Reporting

• Set up end-to-end tracking with

  Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag

  , and CRM conversion syncing.
• Build

  real-time dashboards

  in Google Looker Studio / Tableau for management-level performance visibility.
• Perform weekly deep dives using attribution models (data-driven, position-based) and

  multi-touch attribution

  systems to identify performance patterns and scale winners.

5. CRO & Landing Page Collaboration

• Work closely with UI/UX and development teams to implement

  conversion rate optimization strategies

  —heatmaps, A/B testing, scroll-depth analysis.
• Optimize landing pages for

  mobile-first engagement

  , load speed, form UX, and CTA clarity.
• Drive experimentation with lead forms vs. WhatsApp vs. click-to-call vs. LP redirects based on intent tiers.

6. Platform & Budget Governance

• Manage ₹60L monthly ad budget with strict performance tracking and pacing adherence.
• Conduct

  platform-level audits

  and

  quality score optimizations

  to reduce CPCs and maximize impressions share in high-competition geo-zones like Kochi, Calicut, Trivandrum.
• Work with Meta Business Suite, Ads Manager, Google Ads Editor, Campaign Manager 360, and LinkedIn Campaign Manager.

Required Skills & Qualifications

• 3-5 years of performance marketing experience

  , preferably in the real estate, luxury, or high-ticket vertical.
• Hands-on expertise in

  Google Ads (Search, PMax, Display, YouTube)

  ,

  Meta Ads (CAPI setup, advanced lookalikes, A/B testing)

  , and

  LinkedIn Ads (lead gen + InMail strategies)

  .
• Proficient in

  Google Analytics 4

  ,

  Google Tag Manager

  ,

  Looker Studio

  , and advanced

  Excel/Sheets modeling

  .
• Strong understanding of

  audience strategy

  ,

  intent signals

  ,

  offline conversion tracking

  , and

  cross-platform attribution

  .
• Familiarity with

  marketing automation platforms

  (e.g., Zapier, HubSpot workflows), CRM syncing, and lead validation systems.
• Comfort with

  AI tools for media ops

  , including

  scripted automations

  ,

  creative generation

  , and

  insights extraction.

• Experience with Kerala real estate audiences, NRIs, and investor segments is a strong plus.

Desirable Add-Ons

• Google Ads, Meta Blueprint, or LinkedIn Ads Certifications.
• Working knowledge of

  APIs

  for data extraction (Google Ads API, Meta Marketing API).
• Exposure to

  native ads

  ,

  OTT platforms

  , and

  hyperlocal platforms

  like Justdial, Sulekha, etc.
• Prior experience managing agency/creative/CRM partners.

KPIs You’ll Be Measured On

• Cost per Quality Lead (CPQL)
• Lead to Site Visit Ratio
• ROAS (where applicable)
• Conversion Rate (LP)
• First Response TAT
• Budget Efficiency Ratio
• Retargeting Funnel Conversion Rate

If you think you have the skill sets and experience necessary, please apply. We'll be looking for case studies and brand growth, lead generation verification as a part of the hiring process.