Senior Performance Marketing Manager

Company Description

Established in 2013, Terbium Solutions Private Limited is a performance-driven digital marketing and technology agency with offices in Mumbai and Dubai. With over 600 clients worldwide, we specialize in SEO, paid media, content marketing, UI/UX, and web & mobile development. We work with marquee brands across aviation, retail, BFSI, healthcare, and automotive sectors.

Role Description

full-time, on-site role

The role involves close collaboration with cross-functional teams including SEO, design, and analytics to ensure campaigns are aligned with business goals. The ideal candidate should bring a strong analytical mindset, hands-on experience in performance media buying, and a deep understanding of digital platforms and user behavior.

Key Responsibilities

• Strategy & Planning

• Define end-to-end performance marketing strategies for paid search, display, video, social, and programmatic.
• Conduct market research and audience analysis to inform campaign planning.

• Campaign Management

• Set up, manage, and optimize campaigns across Google Ads, Meta, DV360, LinkedIn, and other relevant platforms.
• Handle campaign budgets ranging from AED/INR 100k to multi-million levels with a strong focus on CPS, ROAS, and CPA targets.

• Team & Stakeholder Coordination

• Lead and mentor a team of media buyers and performance executives.
• Collaborate closely with SEO, design, and content teams to drive integrated campaign success.
• Act as a key client-facing lead, presenting performance reports and insights.

• Analytics & Optimization

• Use tools like GA4, Google Tag Manager, Looker Studio, and third-party dashboards to monitor KPIs.
• Identify trends, opportunities, and optimization areas across channels.
• Execute A/B tests and CRO strategies to improve landing page performance.

• Innovation & Experimentation

• Explore and test new platforms, ad formats, and bidding strategies.
• Stay updated on industry trends and algorithm changes.

Qualifications & Skills

• 6+ years of hands-on experience in paid performance marketing
• Proven success in managing ROI-focused campaigns across Google, Meta, DV360, and LinkedIn
• Strong analytical skills with experience in GA4, Looker Studio, and performance dashboards
• Experience with tools like SEMrush, Similarweb, Google Trends, or Appsflyer is a plus
• Prior experience in

  aviation, ecommerce, or BFSI

  sectors preferred
• Ability to manage large media budgets and deliver on CPA/CPS targets
• Strong communication and presentation skills