Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.The Digital Senior Marketing Specialist is an advanced subject matter expert, responsible for contributing to the organization and management of all aspects of digital marketing campaigns. This role contributes to the development and management of marketing campaigns, targeted programs, associated channel launches, optimization and reporting efforts. This senior position will work across marketing, extended NTT organizations, and related agencies to maintain, expand and optimize our global campaign efforts and digital presence.
Key Responsibilities
- Coordinate and contribute to the development and execution of marketing programs.
- Participates in the development of the marketing campaign calendar and manages maintenance of calendar and supporting documentation.
- Supports the global development and implementation of comprehensive digital marketing campaigns, including brand/awareness, consideration/demand and client retention into all NTT Global Data Center regions (Americas, APAC, EMEA and India).
- Manage and optimize digital marketing campaigns across associated channels within the marketing mix both globally and regionally as required.
- Monitor, analyze and report on campaign performance in partnership with agencies, campaign operations and campaign content roles. Use data-driven insights to adjust strategies and tactics across different markets.
- Participates in the development of sales enablement and reporting specific to digital marketing campaigns.
- Coordinates with leadership on managing the digital marketing budget and associated vendor contracts, invoicing and other vendor requirements.
- Coordinates and delivers content and materials for the marketing department and business-level needs.
- Maintain internally facing campaign Intranet and all related and necessary materials.
- Engage with global field marketing team members on specific campaign needs and availability in region or country.
- Stay up to date with the latest digital marketing trends, tools and technologies, with the ability to implement new strategies as appropriate on a global scale.
- Frequently advises key people outside own area of expertise on complex matters, using persuasion in delivering messages.
- Develops and manages operational initiatives to deliver tactical results and achieve medium-term goals.
KNOWLEDGE & ATTRIBUTES
- Advanced knowledge and understanding of all relevant industry standards.
- Advanced knowledge and understanding of best practices for marketing.
- Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders.
- Excellent ability to interact with a variety of internal team members at different levels in the organization.
- Demonstrates good understanding of the features and benefits of the company’s products and services.
- Advanced understanding of how databases are utilized in effective marketing.
- Excellent ability to articulate company's value proposition.
- Excellent ability to work with and manage many projects within the required deadlines.
- Advanced awareness of data privacy and compliance as they relate to marketing activities.
- Advanced knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
- Advanced understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.
- Applies advanced wide-ranging experience and in-depth professional knowledge to develop and resolve complex models and procedures in creative way.
- Directs the application of existing principles and guides development of new policies and ideas; Determines own methods and procedures on new assignments.
- Understands and works on complex issues where analysis of situation or data requires an in-depth evaluation of variable factors, solutions may need to be devised from limited information.
- Exercises judgment in selecting methods, evaluating, adapting of complex techniques and evaluation criteria for obtaining results.
Academic Qualifications & Certifications
- Bachelor’s degree or equivalent in Marketing Management or related field.
Required Experience
- Advanced professional experience with a demonstrable background in all aspects of marketing. Minimum of 10 years experience (10-15 preferred)
- Advanced demonstrable work experience as a Marketing Specialist with a proven track record of successful B2B campaign management, preferably in a global context.
- Advanced demonstrable experience with marketing service delivery software. Eloqua and Salesforce preferred. ABM Tool such as Demandbase, Terminus, 6sense preferred.
- Advanced demonstrable experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365. (Adobe, Ceros)
- Proficiency in analytics and marketing tools (Google Analytics, Google Ads preferred)
Physical Requirements
- This role requires approximately 10% travel as per the requirements of the Business.
- Candidate should be prepared to commute to the office on a regular basis (As per the Hybrid module of work)
Work Conditions & Other Requirements
- Perform work from a remote location with stable internet connection (In case of remote working)
- Comfortable working across times zones of supporting regions:
- Must be able to perform work during US business hours and global time zones.
- Must be available and able to conduct meetings through 12PM ET on a consistent basis - due to agency and campaign management requirements.
#GlobalDataCentersCareers
Workplace type:
Hybrid Working
About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
