Marketplace Specialist

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About Us:

Exotic India offers a unique selection of products that reflect the cultural traditions and lifestyle of India. We bring the best of India to enhance your living, touching every space and corner of your life. Our range of handpicked products are created and acquired, adhering strictly to our policy of Fair Trade, and celebrate India's famed arts, crafts, and spiritual depth with the aim to make India's culture and art accessible to all. We pride ourselves on fostering a dynamic and inclusive work environment where employees are encouraged to grow both personally and professionally.

Role Summary:

We are looking for a detail-oriented and platform-savvy Marketplace Specialist to lead our brand’s performance on Walmart, Wayfair, and Alibaba. This role will be pivotal in managing listings, optimizing content, running ad campaigns, and analyzing performance data to drive online sales and platform growth.

Key Responsibilities

Growth Strategy & Execution:

· Manage product catalog and listings on Walmart, Wayfair, and Alibaba with accurate information and optimal presentation.

· Execute platform-specific strategies to increase product visibility, discoverability, and conversion.

· Monitor platform algorithms and policy changes to maintain compliance and ensure uninterrupted operations.

Content Development & Optimization:

· Develop and optimize product titles, descriptions, bullet points, and images in line with platform SEO requirements.

· Regularly audit and refresh content to align with brand tone, promotions, and market trends.

· Coordinate A/B testing and performance evaluations to improve listing effectiveness.

Campaign Execution & Promotions:

· Plan and launch promotional campaigns, platform ads, and seasonal offers.

· Monitor and report on ad spend, return on investment (ROI), and campaign success rates.

·  Coordinate with platform account managers, if applicable, for campaign alignment.

Performance Analysis & Reporting:

· Track KPIs such as impressions, CTR, conversions, and revenue.

· Analyze sales trends, customer behavior, and competitor activities.

· Generate regular performance reports and present actionable insights to stakeholders.

Cross-functional Collaboration:

· Liaise with inventory, operations, creative, and customer support teams for seamless execution and customer satisfaction.

· Communicate requirements and timelines clearly to ensure synchronized platform activities.

Qualifications:

· Graduate from a university of repute, preferably with a certification/diploma.

· Bachelor’s degree in Marketing, Business, E-commerce, or a related field.

· Strong organizational and communication skills.

Who Can Apply?

Experience:

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What You Will Get Here:

· Salary Range 40K – 50K CTC per month.

· Health Insurance

· Provident Fund

· Opportunities for Professional Growth

· Collaborative and creative work environment

·  Employee discounts on Exotic India Art products

·  Leave Encashment

How to Apply:

Interested candidates are invited to submit their resume and a cover letter to hr@exoticindia.com. Please include "Marketplace Specialist Application" in the subject line of your email.

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