Retention Marketing Manager

As a Retention Marketing Manager at Exotic India Art Pvt. Ltd., you will play a crucial role in analyzing customer data, identifying retention opportunities, and implementing data-driven strategies to enhance customer loyalty and lifetime value. Your primary responsibilities will involve collaborating with various teams to drive customer acquisition, engagement, and retention through effective growth strategies. You will work closely with the marketing, CRM, and e-commerce teams to align growth initiatives with overall business goals. Your focus will be on optimizing multi-channel marketing campaigns, particularly email marketing, to enhance customer experience, conversion rates, and retention. By running A/B tests, analyzing campaign performance, and refining strategies, you will aim to improve key metrics such as open rates, click-through rates (CTR), and conversion rates. In this role, data analysis and reporting will be essential. You will analyze customer journeys, repeat behavior, churn trends, product performance, and market trends to provide insights for maximizing user conversion and identifying growth opportunities. Additionally, you will be responsible for building and managing dashboards and reports for key performance indicators (KPIs) like customer lifetime value (CLV), churn rate, and re-engagement. Qualifications for this position include a bachelor's degree in Marketing, Business, Economics, Data Science, or a related field. You should have a strong background in growth marketing, product marketing, or marketing analyst roles, with at least 2-4 years of experience, preferably in a startup or high-growth company. Proficiency in email marketing, along with familiarity in paid media, SEO, and social media channels, is required. Strong analytical skills, proficiency in marketing and analytics tools such as Google Analytics, Tableau, and CRM platforms, as well as excellent communication and collaboration abilities are essential for success in this role. As part of the team at Exotic India Art Pvt. Ltd., you can expect a competitive salary based on experience, along with benefits such as health insurance, provident fund, opportunities for professional growth, a collaborative work environment, employee discounts on Exotic India Art products, and leave encashment. If you are ready to take on this exciting opportunity, please submit your resume and a cover letter to hr@exoticindia.com with the subject line "Retention Marketing Manager Application." Join us on a full-time basis, working Monday to Saturday from 09:30 AM to 06:30 PM, and be a part of our dynamic and inclusive work culture focused on driving customer engagement and growth.,