Marketing Manager

About Us

Role Overview

strategic and execution-focused Marketing Manager

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute Zapcom’s overall marketing strategy aligned with business goals and industry positioning.
• Craft messaging and positioning tailored to target verticals (e.g., travel tech, hospitality, Fin-tech).
• Plan and manage quarterly and annual marketing calendars, budgets, and KPIs.
  

Digital & Content Marketing

• Oversee the creation and distribution of content across the web, blogs, LinkedIn, newsletters, case studies, and whitepapers.
• Own and optimize SEO/SEM, website traffic, and lead generation efforts.
• Manage marketing automation tools and email campaign performance.
  

Branding & Thought Leadership

• Build Zapcom’s brand presence through thought leadership, webinars, industry reports, and partnerships.
• Collaborate with internal SMEs and design teams to create high-impact visual and written assets.
  

Sales & GTM Support

• Partner with sales and leadership to support go-to-market (GTM) efforts, including pitch decks, collateral, and client stories.
• Coordinate with the pre-sales and product teams to ensure marketing materials reflect current capabilities and case studies.
• Define and optimize the lead qualification process, including tracking and reporting on MQLs and SQLs to align marketing and sales outcomes.
• Support demand generation initiatives that convert top-of-funnel interest into qualified opportunities.
  

Events & Partnerships

• Plan and execute participation in industry conferences, client workshops, and hosted events.
• Identify co-marketing opportunities with partners and clients.
  

Analytics & Reporting

• Track performance metrics across campaigns, channels, and initiatives.
• Present monthly reports to leadership with insights and optimizations.
  

Required Skills & Qualifications

• 5–8 years of experience in B2B marketing, preferably in a tech services, product engineering, or SaaS environment.
• Proven ability to build and scale marketing programs in a fast-paced, multi-stakeholder setup.
• Strong content development, storytelling, and digital marketing capabilities.
• Familiarity with marketing tools like HubSpot, Google Analytics, WordPress, LinkedIn Campaign Manager, etc.
• Excellent communication and stakeholder management skills.
• Understanding of tech domains like travel, Fin tech, or enterprise software is a plus.
  

Nice to Have

• Experience working with a global client base or marketing for an IT services company.
• Exposure to account-based marketing (ABM), webinars, or community building.
• Prior experience in supporting RFPs, proposals, or GTM presentations.
  

Why Join Zap com?

• Work at the intersection of technology, innovation, and global impact
• Be part of a collaborative team that values initiative, ownership, and experimentation
• Opportunity to shape the marketing vision in a growing company
• Access to a diverse portfolio of projects in travel, Fin tech, logistics, and hospitality