Marketing Manager

SUDHA HOSPITAL

3 - 5 years

2 - 4 Lacs

Kota

Posted:16 hours ago| Platform:

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Skills Required

Healthcare Marketing Hospital Marketing Healthcare Campaigns Event Planning Rural Marketing Referral Generation Brand Promotion Strategic Marketing Community Outreach Market Research

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Develop and implement strategic marketing campaigns to promote Sudha Hospital's services in Guna, Bina, Ashoknagar, and Sheopur
Conduct local market research to understand healthcare demands and demographics
Build strong referral networks with local clinics, doctors, and institutions
Monitor competition and market trends to spot growth opportunities
Organize health camps, CME programs, workshops, and local promotional events
Coordinate with doctors, operations, and admin teams to ensure marketing efforts align with hospital goals
Boost brand visibility and engagement in rural/semi-urban markets
Handle BTL/ATL promotions and track ROI of campaigns
Generate regular performance reports on outreach and community connect
Drive patient footfall through focused community engagement strategies

Preferred candidate profile

Any Graduate, preferably with a Bachelor's or Masters degree in Marketing, Business Administration, or Healthcare (MBA preferred)
Minimum 35 years of proven experience in healthcare/hospital marketing
Exposure to rural/semi-urban healthcare marketing preferred
Excellent communication, interpersonal & negotiation skills
Deep understanding of hospital services and healthcare dynamics in Madhya Pradesh & Rajasthan
Result-oriented, self-driven, and capable of handling on-ground execution independently

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