Growth Marketing Specialist

About Satlights

Satlights is on a mission to build a world-class, first-of-its-kind recruiting platform for engineers at startups—designed around founders’ unique perspectives and needs. By gathering founders’ inputs on their products, growth stage, and culture priorities, Satlights matches startups with engineers who fit both technically and culturally, reducing mis-hires and boosting success rates in the Bangalore ecosystem. We’re laser-focused on validating our product, achieving PMF, and we’re hungry—dominate marketing with us and help make Satlights the go-to for startup recruiting.

Key Responsibilities

Strategic Market Research & ICP Definition

- Partner directly with the founder to co-define research objectives, success metrics, and lead-generation targets.

- Conduct deep-dive analysis of Bangalore-based startups (≤3 years old): business models, hiring challenges, website analytics, funding stage, and tech stack.

- Synthesize insights into a robust, data-driven research framework that informs all outreach and campaign strategies.

Founder-Level Lead Generation & Outreach

- Identify, source, and prioritize founder/CXO-level contacts at target startups seeking culture- and growth-aligned engineering talent.

- Build and execute a multi-channel outreach playbook (LinkedIn, email, etc.) with hyper-personalized messaging that speaks directly to each founder’s pain points.

- Drive a relentless daily cadence of outreach, follow-ups, and relationship-building to generate qualified demos and platform sign-ups.

Experimentation & Rapid Iteration

- Design, launch, and manage A/B tests for messaging hooks, subject lines, and outreach channels.

- Define, track, and optimize engagement metrics (open rates, reply rates, click-throughs) and conversion metrics (website visits, demo bookings).

- Iterate at breakneck speed—analyze results weekly, refine hypotheses, and scale winning tactics.

Metrics, Reporting & Insights

- Establish core KPIs: outreach efficiency, cost-per-lead, website traffic from campaigns, demo-booking conversion, and experiment ROI.

- Maintain live dashboards (CRM, analytics) to report performance and surface actionable findings.

- Present concise, data-backed recommendations to founders to guide product refinements and seed-fundraising narratives.

Cross-Functional Collaboration & Communication

- Be the voice of marketing—collate closely with founders, product, and engineering to align on priorities and share key insights.

- Communicate progress, successes, and next steps in clear, compelling updates.

- Lay the groundwork for a scalable marketing engine that will propel Satlights through PMF and into our seed round.

What You Bring

- Insatiable Hunger & Ownership: You live for impact, define your own scope, and drive projects end-to-end—startup or self-launched ventures a plus.

- Fast Execution & Agility: You thrive under ambiguity, launch experiments in hours (not weeks), learn on the fly, and pivot quickly based on data.

- Analytical & Creative: You can mine data for insights and craft breakthrough outreach that cuts through the noise.

- Exceptional Communication: You write crisp, engaging messages and build rapport with C-level founders.

- Tool Mastery: Hands-on experience with LinkedIn Sales Navigator, outreach/email automation (e.g., Lemlist, Outreach.io), CRM platforms (HubSpot), and analytics tools (Google Analytics, SimilarWeb).

- Startup DNA: You embrace ambiguity, wear multiple hats, and are eager to evolve into a core marketing leader at Satlights.

Why Satlights?

- Dominate a Breakthrough Product: Lead marketing for a first-of-its-kind platform that matches engineers to startups based on founders’ inputs and culture-fit, solving a critical pain in the Bangalore startup ecosystem.

- Path to Leadership: This role will scale into a foundational marketing leadership position as we nail PMF and raise our seed round.

- Total Autonomy & Impact: Work side-by-side with founders, own your strategy end-to-end, and see the direct impact of your experiments.

- Learning & Growth: Rapid feedback loops, a culture of experimentation, and investment in your professional development.

To Apply:

• Email your resume and a concise case study of a growth experiment you led—detailing your approach, results, and learnings—to rishab.dhar@satlights.org. Show us your hunger to dominate marketing and drive Satlights toward PMF!