Growth Marketing Specialist

Key Responsibilities: Plan, launch, and optimize PPC campaigns across platforms (Google Ads, Facebook/Instagram Ads, Amazon Ads, YouTube, Pinterest, etc.). Manage full-funnel performance campaigns (TOFU, MOFU, BOFU). Create remarketing and lookalike audience strategies to improve LTV and ROAS. Track and report on KPIs: ROAS, CAC, CTR, CVR, CPL, etc. Analyze data to identify trends, insights, and optimization opportunities. Run A/B tests on creatives, copy, and landing pages Drive traffic and conversions on marketplaces like Amazon, Radicomall.com, and other international portals. Coordinate with content and SEO teams to improve A+ content, Amazon listings, and Sponsored Product Ads performance. Brief the creative team on ad formats, copy, and visuals that align with performance trends. Use organic hair care and eco-conscious narratives that resonate with niche and mainstream audiences. Allocate and manage performance marketing budgets across platforms. Forecast performance outcomes and report regularly to stakeholders. Skills & Requirements: Must have 02 to 05 years in performance marketing, ideally in beauty, organic, FMCG, or D2C brands. Proven experience managing ad budgets with consistent ROAS above benchmarks. Strong command of Google Ads, Meta Ads Manager, and Amazon Advertising Console. Proficient in Google Analytics, GA4, Google Tag Manager, and conversion tracking. Familiar with tools like SEMrush, Hotjar, Data Studio, Klaviyo, and Shopify analytics. Strong understanding of customer personas and buyer journeys in health & beauty. Excellent communication and analytical skills. Job Type: Full-time Schedule: Day shift Work Location: In person