Digital Marketing Specialist

Location: Okhla Phase 2, South Delhi, Delhi

Timings: 11:30am to 8:30pm

Key Responsibilities

• Email & WhatsApp Campaign Execution

  : Strategize, build, and deploy high-performing

  email and WhatsApp campaigns

  — from ideation and copywriting to HTML design, testing, and launch — while ensuring alignment with brand standards and compliance regulations.

• Drip Campaign Management

  : Design and manage automated

  drip sequences

  tailored to customer lifecycle stages — including welcome flows, post-purchase engagement, reactivation, and loyalty triggers — to increase retention and revenue.

• AI-Driven Personalization

  : Leverage

  AI tools and automation platforms

  to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.

• Targeting & Segmentation

  : Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.

• Campaign Calendar Ownership

  : Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.

• Creative & Content Collaboration

  : Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.

• Journey & Frequency Optimization

  : Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.

• Performance Analysis & Reporting

  : Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement.

• Innovation & Competitor Benchmarking

  : Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity.

• Process & Technology Enhancement

  : Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results.

Required Skills & Qualifications

• Proven experience and proficiency in managing

  Email and WhatsApp marketing programs

  , including strategy, execution, and performance analysis.
• Proficiency and experience in running

  Drip Campaigns.

• Strong command of

  marketing automation and AI-powered platforms

  (e.g., Klaviyo, Mailchimp, HubSpot, etc.).

• Demonstrated ability to build and optimize

  drip campaigns

  across customer touchpoints.

• Proficiency in

  HTML/CSS

  , email rendering, and responsive design.

• Experience with

  Google Analytics

  , CRM systems, and data segmentation; knowledge of

  SQL

  is a plus.

• Solid understanding of

  email regulations and compliance

  (GDPR, CAN-SPAM, etc.).

• Strong analytical skills and attention to detail in campaign monitoring and reporting.

• Excellent written communication and copywriting skills.

• Highly organized, self-driven, and able to manage multiple projects simultaneously.