Digital Marketing Manager

Job Title: Head of Digital Marketing Location: Wakad, pune Salary: As per Market standards Experience: 5+ years Department: Marketing Reports To: General manager Position Overview: The Head of Digital Marketing will spearhead the company’s digital marketing strategy and initiatives across all online channels. This role is critical for driving the company's digital presence, customer acquisition, engagement, and retention through innovative and data-driven marketing tactics. The ideal candidate will have a strong background in digital marketing strategies, a deep understanding of various platforms, and proven leadership experience in a fast-paced digital landscape. Key Responsibilities: 1. Digital Marketing Strategy: o Develop and execute the company’s digital marketing strategy to increase online visibility, customer engagement, and sales. o Lead the creation and optimization of campaigns across multiple digital platforms, including paid search, SEO, social media, email marketing, and content marketing. o Oversee the development of an integrated digital marketing plan that aligns with overall business objectives and drives brand awareness. 2. Campaign Management: o Lead and manage end-to-end digital campaigns, including strategy, implementation, monitoring, and optimization. o Ensure campaigns are on-time, within budget, and deliver measurable results. o Drive lead generation, customer acquisition, and retention initiatives through targeted digital efforts. 3. Data Analysis & Reporting: o Use analytics tools to track and measure campaign performance across various digital platforms. o Provide regular reports on key performance metrics (KPIs), customer insights, ROI, and other digital marketing metrics. o Analyze customer data to optimize targeting, improve engagement, and inform future campaign decisions. 4. Team Leadership & Development: o Manage, mentor, and develop a high-performing digital marketing team, fostering a culture of innovation, collaboration, and accountability. o Set clear goals, track performance, and ensure continuous skill development and growth within the team. 5. Cross-Channel Marketing: o Oversee and guide digital advertising efforts, including SEM, display ads, retargeting, and social media ads. o Manage and optimize organic digital marketing strategies such as SEO and content marketing to drive sustained traffic and improve search engine rankings. o Implement social media strategies across platforms to drive engagement, brand recognition, and customer loyalty. 6. Budget Management: o Develop and manage the digital marketing budget, ensuring effective allocation of resources to key initiatives. o Optimize spending and continuously seek cost-efficient opportunities to achieve digital marketing objectives. 7. Collaboration & Stakeholder Engagement: o Work closely with cross-functional teams, including product, sales, and customer service, to ensure digital marketing efforts support business objectives and customer needs. o Communicate digital marketing strategies and results effectively to internal stakeholders and leadership. 8. Innovation & Trends: o Stay up-to-date on the latest digital marketing trends, tools, and technologies. o Implement new technologies and tactics to enhance digital marketing efforts and stay ahead of the competition. Qualifications:  Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s or MBA preferred).  Experience: 5+ years of digital marketing experience, with at least 3-4 years in a leadership role. Experience in leading multi-channel digital marketing strategies is essential.  Skills: o Strong leadership and team management capabilities. o In-depth understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.). o Proficiency with digital marketing tools (Google Analytics, SEMrush, HubSpot, Hootsuite, etc.). o Proven ability to drive ROI through data-driven digital strategies. o Strong analytical skills with the ability to interpret complex data and create actionable insights. o Excellent communication and presentation skills. o Ability to manage multiple projects in a fast-paced environment. Preferred:  Experience in [specific industry or product/service].  Knowledge of marketing automation tools and CRM systems.  Certifications in digital marketing or specific tools (e.g., Google Ads, Facebook Blueprint, HubSpot).  Strong understanding of UX/UI and website optimization.