Digital Marketing Manager

Position

Location

Work Timings:

Industry

About ACETECH

Acetech

We are now entering a phase of aggressive growth, expanding our exhibitor base, enhancing visitor experiences, and increasing monetization through sponsorships and premium offerings. This is an opportunity to play a key role in a high-visibility, high-impact marketing function.

Role Overview

Key Responsibilities

-Design and execute targeted marketing campaigns for different exhibitor categories (e.g ceramics, lighting, wood, adhesives, etc.) to generate booth bookings and sponsorship interest.

-Work with the data and sales teams to sharpen lead segmentation and nurture flows. (email, WhatsApp, SMS, outbound calls)

-Build content-driven outreach for CXOs and decision-makers to upsell premium booths, sponsorships, and center placements.

-Lead visitor acquisition campaigns focused on quality B2B footfall—architects, interior designers, project consultants, dealers, and influencers.

-Monitor and report on marketing KPIs, lead-to-booth conversion ratios, and ROI across cities.

-Drive messaging consistency across brochures, digital creatives, mailers, and WhatsApp content.

-Support brand-building efforts through social media, thought-leadership campaigns, and influencer tie-ups.

Performance Expectations (First 3–6 Months):

1 Booth Bookings Support

-Generate high-quality leads contributing to a 10–15% uplift in booth sales across key verticals.

-Influence at least 5–10 crore worth of bookings through marketing-originated leads.

2 Sponsorship Growth:

-Identify and nurture at least 15–20 new sponsorship opportunities.

-Contribute to a minimum of 1–2 crore in new sponsorship revenue.

3 Visitor Footfall:

-Drive qualified B2B visitor footfall across major cities. (target metrics defined per city)

-Deliver at least 15–20% growth in footfall from top architectural and design firms.

4 Campaign Efficiency:

5 Campaign Efficiency:

Qualifications

-4 to 8 years of experience in marketing, B2B sales enablement, or event growth roles.

-Exposure to real estate, media, exhibitions, or tech platforms with sales-led funnels.

-Excellent communication skills—email, copywriting, and storytelling.

-Data-savvy, with hands-on experience in tools like HubSpot, Zoho, Google Ads, Meta, and analytics dashboards.

-Strong team player with the ability to own outcomes in a high-pressure, fast-moving environment.