Demand Generation Specialist

Position: Lead Generation Specialist – APAC Focus (Staffing/Talent Acquisition Domain)

Lead Generation Specialist

Key Responsibilities

Lead Sourcing & Prospect Identification

• Discover and research new client prospects using platforms like LinkedIn, job boards, and industry-specific databases.
• Apply tools such as LinkedIn Sales Navigator, Apollo.io, Boolean Search, etc., to pinpoint decision-makers and build lead databases.
• Create and manage segmented email lists tailored by industry, geography, and behavior for better targeting.

Email Campaign Strategy & Execution

• Develop, run, and refine email outreach campaigns using platforms like Mailchimp, HubSpot, Sendinblue, or Instantly.io.
• Carry out A/B testing on subject lines, email content, and CTAs to boost engagement and conversions.
• Analyze campaign metrics including open rates, click-through rates, and conversions, delivering actionable insights.
• Ensure compliance with relevant data protection laws like GDPR, CAN-SPAM, and other regional regulations.

Prospect Engagement & Coordination

• Schedule discovery calls and meetings between potential clients and business leaders.
• Manage follow-ups and maintain smooth communication throughout the lead nurturing process.
• Build relationships, address objections, and convert leads into qualified business opportunities.
• Assist in reporting, data updates, and contributing to business review documentation.

Tools & Platforms You’ll Use

• CRM & Outreach

  : Apollo.io, Bullhorn, Woodpecker, Zoho CRM

• Email Marketing

  : Mailchimp, HubSpot, Sendinblue, Instantly.io

• Sourcing

  : LinkedIn Sales Navigator, Naukri, Monster, and other hiring portals

• Analytics & Reporting

  : Microsoft Excel (Advanced), Power BI, MS PowerPoint

Ideal Candidate Profile

• 1 to 6 years of hands-on experience in

  lead generation

  ,

  inside sales

  , or

  business development

  —preferably in

  HR services

  or the

  staffing domain

  .
• Excellent verbal and written communication with strong interpersonal skills.
• Proficient with CRM systems and email outreach tools.
• Understanding of recruitment life cycles and staffing workflows is a significant advantage.
• Strong analytical capabilities with a keen eye for data and performance tracking.
• Self-motivated, detail-oriented, and comfortable working in a fast-paced, deadline-driven setup.