Performance Marketing Manager

About The Role

Responsibilities

Strategic Growth & Campaign Management

• Plan, execute, and scale multi-channel growth strategies for digital-first content products.
• Own user acquisition, retention, engagement, and monetization initiatives across Meta (Facebook/Instagram), & Google (Search/Display/Youtube).
• Design and run content marketing campaigns with a strong focus on maximizing ROI.
• Optimize performance and creative execution for content promos, ensuring campaigns achieve or exceed KPIs (Viewership Metrics, Engagement Metrics, Retention & Churn Metrics, Revenue Metrics).
  

Performance Marketing & ROI Analysis

• Launch, manage, and systematically optimize paid marketing campaigns, regularly measuring, reporting, and improving ROI.
• Conduct A/B testing and iterative experiments to boost conversion rates and campaign cost-effectiveness.
• Implement rigorous tracking, reporting, and attribution methodologies to connect marketing spend with revenue and engagement growth.
  

Content Creative Management

• Collaborate with creative, editorial, and product teams to ideate and brief high-impact, performant content promos.
• Adjust creative direction and messaging based on campaign data and audience insights.
• Ensure marketing collateral reflects deep understanding of regional cultural and linguistic nuances.
  

Stakeholder & Cross-Functional Leadership

• Work closely with analytics, platform, and agency partners for continuous campaign refinement.
• Lead regular post-campaign reviews—linking creative choices, spend, and business outcomes.
• Proactively identify new tools, channels, or partnership opportunities for further content promo innovation.
  

Requirements

• 4–6 years of experience in growth or performance marketing roles within the content/media/entertainment industry.
• Strong analytical background with the ability to analyze data, interpret campaign metrics, and make data-driven decisions
• Hands-on experience running and optimizing campaigns on Facebook/Meta and Google Ads platforms.
• Proven creative taste, with the ability to evaluate, edit, and refine digital content so that it performs and engages better.
• Demonstrated track record of managing and allocating large performance marketing budgets efficiently.
• Results-oriented mindset with clear history of tracking and achieving ROI-focused KPIs such as CPA, CPL, ROAS, and measurable growth.
• Deep familiarity with South Indian language digital audiences (at least one among Kannada, Tamil, Telugu, Malayalam).
  

Good to Have

• Experience with subscription-based apps, digital video/audio, or OTT platforms for South India.
• Background in influencer or grassroots digital marketing targeting vernacular audiences.
• Track record in high-growth, startup-like environments.
  

• Opportunity to work in a fast-growing audio and content platform.
• Exposure to multi-language marketing and global user base strategies.
• A collaborative work environment with a data-driven and innovative approach.
• Competitive salary and growth opportunities in marketing and growth strategy.
  

About KUKU