Marketing Manager

About OrthoHeal: OrthoHeal is an innovative medical technology company specializing in advanced orthopedic immobilization solutions, including our flagship product, FlexiOH®. Our mission is to revolutionize orthopedic care by providing effective, comfortable, and patient-centric products that enhance recovery and improve quality of life.

Job Summary : We are looking for a dynamic and strategic Marketing Manager to lead and execute integrated marketing initiatives that drive brand awareness, product adoption, and sales growth for OrthoHeal’s product portfolio, with a focus on FlexiOH®.

The ideal candidate will bring strong healthcare marketing experience, digital expertise, and leadership capabilities to scale our reach across India and global markets.

Key Responsibilities:

Strategic Marketing

• Develop and execute comprehensive marketing strategies aligned with OrthoHeal’s goal.
• Manage product positioning, market segmentation, and messaging.
• Conduct competitor analysis and maintain market intelligence to ensure competitive advantage.

Brand and Product Marketing

• Collaborate with R&D, clinical, and sales teams to ensure successful product launches.
• Lead brand development initiatives to position OrthoHeal as a market leader in orthopedic immobilization.
• Design, launch, and measure effectiveness of promotional campaigns.

Digital Marketing & Content Management

• Oversee digital marketing efforts including SEO/SEM, PPC, email marketing, and social media.
• Manage website content and online presence ensuring consistency and high engagement.
• Coordinate the creation of marketing assets such as brochures, videos, white papers, and case studies & Customers testimonials

Event Management & KOL Relations

• Plan and execute participation in national and international orthopedic events, conferences, and exhibitions.
• Establish and nurture relationships with Key Opinion Leaders (KOLs) to drive advocacy and brand credibility.

Sales Support & Enablement

• Equip sales teams and distributors with training materials, presentations, and customized collateral.
• Track and report on marketing-driven sales pipeline development.

Market Research & Analysis

• Conduct ongoing market research to identify trends, opportunities, and customer insights.
• Utilize data analytics to measure campaign effectiveness and ROI.
• Deliver actionable insights to refine strategies and continuously improve marketing processes for scalability and efficiency.

Qualifications & Experience:

• Bachelor’s/Master’s in Marketing, Business, Biomedical Engineering, or related field
• 5–8 years of marketing experience, preferably in medical devices or healthcare
• Proven success in product marketing, digital campaigns, and brand strategy
• Strong grasp of the healthcare and orthopedic tech landscape
• Excellent communication, analytical, and strategic planning skills
• Willingness to travel for events, conferences, and client engagements

Skills & Competencies:

• Strategic marketing & market analysis
• Digital marketing & content management
• Project execution & cross-functional coordination
• Strong relationship-building & communication skills
• Data-driven mindset with proven experience tools such as: HubSpot, Salesforce, Power BI, and Tableau is required.

Travel requirement

This role involves up to 60% travel for conferences, product launches, customer visits, and KOL engagement. Candidates must be comfortable with domestic and occasional international travel, and flexible to represent OrthoHeal at short notice.

A valid Indian driving license is required. Regular commuting to the OrthoHeal Headquarters in Manjusar GIDC, Vadodara is expected.

Why Join Us:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and innovative marketing team.
• Career growth and development opportunities.

"Interested candidates should submit their resumes to:

For more information please visit on company website:- www.orthoheal.com

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person

Application Deadline: 31/07/2025
Expected Start Date: 01/09/2025