Manager

Job Overview

Key Responsibilities

Marketing Performance & Channel Analytics

• Analyze the efficiency and ROI of marketing channels (e.g., paid search, social, email, affiliates), identifying performance trends and optimization opportunities.
• Support channel incrementality testing, including design, measurement, and interpretation of test results to determine true lift and return from campaigns.
• Translate findings from Marketing Mix Models (MMM), attribution models (GA4, MTA, last-click), and driver tree frameworks into actionable recommendations for budget and channel strategy.
• Conduct post-campaign analysis to identify what worked, what didn’t, and where opportunities exist for improvement.
  

Customer & Ad Hoc Analytics

• Partner with onshore stakeholders to solve ad hoc business questions related to customer engagement, retention, segmentation, and lifecycle behavior.
• Identify and explain key business drivers influencing metrics like revenue, traffic, conversions, or churn using structured frameworks and analytical methods.
  

Visualization & Reporting

• Build and maintain automated, insightful dashboards using Tableau and Looker that track marketing performance, customer behavior, and attribution outcomes.
• Design reporting views that make complex modeling output (e.g., MMM or GA4 attribution data) intuitive and digestible for marketing stakeholders.
• Ensure data pipelines and visualizations are accurate, scalable, and aligned with business definitions.
  

Data Extraction & Quality

• Write efficient, scalable SQL queries to extract and manipulate large datasets from cloud platforms (e.g., GCP BigQuery).
• Support ongoing data validation, anomaly detection, and root cause investigation to ensure confidence in insights delivered.
  

Team Collaboration & Agile Delivery

• Work closely with onshore marketing analytics leads, campaign managers, and CRM teams to align on goals and interpret insights in business context.
• Participate in Agile ceremonies (e.g., standups, sprint planning) and support documentation and stakeholder communication.
  

Requirements

• 5–7 years of analytics experience, with a strong foundation in marketing or customer analytics.
• Proficient in SQL for querying and analyzing large datasets.
• Hands-on experience with Tableau, Looker, or similar BI tools for building dashboards and visualizations.
• Familiarity with marketing KPIs such as ROI, conversion rate, CAC, LTV, and incrementality.
• Strong analytical thinking, with the ability to turn model outputs into real-world business narratives.
• Clear verbal and written communication skills to share insights with technical and non-technical stakeholders.
• Comfortable working in Agile or cross-functional teams using tools like Jira, Confluence, or Slack.
  

Preferred Qualifications

• Exposure to MMM, GA4, MTA, or other attribution models and frameworks.
• Experience supporting or interpreting incrementality experiments and A/B testing for paid media or CRM programs.
• Familiarity with retail or e-commerce environments and omnichannel marketing strategies.
• Understanding of driver tree modeling, campaign forecasting, or uplift modeling concepts.